E-Commerce Strategies
Nov 17, 2025
Monitoring your Amazon account health is critical to avoid suspensions, maintain sales, and protect your revenue. Amazon’s updated Account Health Rating (AHR) system in 2025 provides a score from 0 to 1,000, with scores above 200 considered safe. Falling below this threshold puts sellers at risk of suspension, lost Buy Box eligibility, and reduced visibility in search results.
Key metrics to track include:
Order Defect Rate (ODR): Must stay under 1% to avoid penalties.
Late Shipment Rate (LSR): Keep shipments on time to maintain trust.
Valid Tracking Rate (VTR): Ensure all shipments have tracking details.
Response Time: Reply to customer inquiries within 24 hours.
Amazon’s free Account Health Dashboard offers real-time performance insights, but it has limitations, such as delayed notifications and a lack of predictive warnings. Third-party tools and services can fill these gaps with features like automated alerts, compliance checks, and hands-on account management. Options range from affordable tools like Seller Assistant to premium services like eStore Factory, which provides dedicated support for high-risk accounts.
Takeaway: Monitor your account daily, act on policy violations immediately, and use tools or services to prevent costly suspensions and safeguard your business.
Let's Make It Healthy! | How To Keep A Healthy Amazon Account Health
Amazon Seller Central Account Health Dashboard
Amazon's Account Health Dashboard in Seller Central offers real-time updates on Customer Service, Policy Compliance, and Shipping Performance. Since it’s an Amazon-built tool, the data aligns directly with how Amazon evaluates seller accounts, ensuring accurate and relevant insights. The 2025 updates improved the dashboard for U.S. sellers with clearer notifications and violation explanations tailored to American business practices.
Still, the dashboard has its limits. While most metrics update in real time, some notifications or policy changes might lag behind. Additionally, the system focuses on current issues rather than predicting future problems. This means you’ll see issues as they arise, but you won’t get early warnings about potential risks. Let’s explore how to make the most of this tool and understand its connection to your AHR.
How to Use the Account Health Dashboard
Getting to your Account Health Dashboard is straightforward. Log into Seller Central, click the three-dot menu, select "Performance," and then choose "Account Health." This will give you a detailed view of your key metrics.
The dashboard organizes data into three main performance categories, using color-coded indicators to show your status. For daily management, start each day by reviewing the dashboard, paying close attention to new Performance Notifications - even ones labeled "no action required", as they might hint at upcoming trends.
For weekly reviews, dig deeper by analyzing return reasons, customer feedback, and shipping performance. Check how carriers and routes are performing, and ensure your active listings meet Amazon’s policies. To stay ahead of potential problems, keep your notification settings updated so you’re alerted quickly - especially during urgent situations when Amazon's Account Health Specialists may reach out.
Because the dashboard doesn’t always capture every issue immediately, supplement it with manual checks. Look at recent orders, customer messages, and any unusual patterns in your sales data. This approach helps you monitor critical metrics like Order Defect Rate (ODR), Late Shipment Rate (LSR), Valid Tracking Rate (VTR), and response time, keeping them within safe limits to protect your account.
Mastering the dashboard is the first step toward understanding your Account Health Rating (AHR).
Account Health Rating (AHR) Explained
Amazon’s AHR measures performance on a scale from 0 to 1,000. Scores above 200 are considered "Good", while anything lower requires immediate action. The rating factors in metrics like Order Defect Rate, policy violations, shipping performance, and customer service.
The 2025 updates added a long-term evaluation element, meaning your AHR now reflects consistent performance over time rather than just recent activity. This benefits sellers who maintain steady standards, as brief performance dips won’t weigh as heavily on the score.
To keep your AHR in good standing, maintain an Order Defect Rate below 1% and address policy violations promptly. The dashboard’s color-coded system makes it easier to track your progress: green signals strong performance, yellow indicates you’re nearing warning levels, and red means immediate attention is needed.
Best Third-Party Tools for Account Health Monitoring
Amazon’s built-in dashboard is a solid starting point for monitoring account health, but third-party tools take it to another level. These platforms go beyond the basics, offering real-time alerts and automated compliance checks that can cut manual work by up to 80%. They keep an eye on critical metrics and notify you when thresholds are crossed, helping you catch potential policy violations or risky situations before they spiral out of control. In short, they work hand-in-hand with Amazon’s dashboard to provide a more advanced, proactive approach.
Agency-Level Monitoring Systems
For professional agencies and large-scale sellers, managing multiple accounts requires more than the standard tools. That’s where agency-level systems come in. These platforms are built to handle multiple Amazon accounts simultaneously, offering centralized dashboards, instant notifications across accounts, and seamless integration with project management tools to keep teams aligned.
What makes these systems stand out? They’re designed for scale. With one dashboard, you can monitor dozens of client accounts, route alerts to the right team members, and even benchmark performance across accounts. This broader view helps agencies spot trends, identify policy changes, and flag compliance issues before they snowball into bigger problems. Plus, these tools often integrate with inventory, customer service, and marketing platforms, enabling quick adjustments - like pausing risky campaigns - to minimize any negative impact.
Costs for these tools vary depending on features and scale. Individual seller solutions typically range from $19.99 to $299.99 per month, while agency-level systems start around $500 per month. While the price tag might seem steep, the benefits - like avoiding account suspensions and improving overall efficiency - often make it a worthwhile investment.
When choosing a tool, look for features like real-time alerts, deep API integration, and customizable settings. The best solutions don’t just monitor your account; they provide actionable insights so you can focus on growing your business instead of constantly worrying about compliance.
eStore Factory Account Monitoring Services
While automated tools can handle routine tasks, eStore Factory goes a step further with hands-on account monitoring tailored specifically for U.S. sellers. With a team of over 70 Amazon specialists, they combine daily manual checks with real-time alerts to identify and address potential issues before they grow into bigger problems.
Daily Monitoring and Management
Every morning, eStore Factory kicks off with a detailed review of key account metrics. This includes checking compliance, monitoring the Voice of Customer dashboard for product-related concerns, and verifying inventory levels to avoid order cancellations that might harm account performance.
Their system is designed to act fast. Negative feedback, A-to-Z claims, or policy violations trigger immediate alerts, allowing the team to resolve issues quickly. This includes managing policy appeals, submitting necessary documents, and following up with Amazon until the matter is resolved.
For instance, when a U.S.-based seller faced a sudden wave of negative feedback due to a defective product batch, eStore Factory's daily monitoring caught the problem early. The team swiftly removed the problematic listings, reached out to affected customers, and submitted a detailed plan of action to Amazon. Thanks to this quick response, the seller's Order Defect Rate (ODR) stayed below the crucial 1% threshold, avoiding account suspension.
To keep clients informed, eStore Factory provides weekly account health reports. These reports not only summarize current metrics but also flag potential risks and suggest actionable steps. With performance trends clearly outlined, sellers stay ahead of any issues that may affect their account. This proactive monitoring complements additional services designed to strengthen account health.
Additional Services to Protect Account Health
eStore Factory doesn’t stop at monitoring - they also offer services that enhance and protect your account. Their SEO and listing optimization ensure product pages are accurate, compliant, and appealing to customers, reducing the chances of policy violations or negative experiences.
Their PPC management services focus on driving high-quality traffic to these optimized listings, increasing visibility and sales. On top of that, branding and design services - like professional product photography and enhanced brand content - help build trust with customers, which can reduce negative feedback.
To further safeguard account health, they also handle FBA reimbursements. This ensures inventory accuracy and helps prevent stockouts, which could lead to canceled orders or late shipments.
Tool Comparison Chart
Selecting the right tool depends on factors like your business size, technical know-how, and specific goals. Here's a breakdown of the main options:
Tool/Service | Key Features | Monthly Price | Best Use Case | Support Level |
|---|---|---|---|---|
Amazon Seller Central Dashboard | Real-time AHR score, ODR tracking, policy notifications | Free | Ideal for all sellers needing basic daily monitoring | Self-service only |
Seller Assistant | Listing monitoring, compliance alerts, early warnings | $20–$50 | Perfect for sellers looking for simple protection | Email support |
SellerSprite | Listing/keyword tracking, automated alerts, compliance checks | $30–$100 | Best for managing multiple SKUs or listings | Standard support |
eStore Factory | Daily manual reviews, policy appeals, integrated optimization | Custom pricing | Suited for high-volume or at-risk sellers | Dedicated account manager |
The table highlights the main differences in features, pricing, and support for each tool. Amazon's built-in Seller Central Dashboard provides essential metrics at no cost, making it a great option for independent sellers who actively monitor their accounts and resolve issues on their own. However, it tends to be more reactive, identifying problems only after they arise.
For a more proactive approach, third-party tools like Seller Assistant and SellerSprite scan your listings for potential policy violations and send alerts when critical metrics drop. SellerSprite, in particular, excels at tracking keywords and listing performance, making it a strong choice for sellers managing large inventories. These tools offer varying pricing tiers to reflect their added features and automation capabilities. Seller Assistant, priced at $20–$50 per month, is tailored for small to mid-sized sellers, while SellerSprite, at $30–$100 monthly, targets those with larger catalogs and more complex needs.
For sellers requiring hands-on support, agency services like eStore Factory stand out. They provide daily manual account reviews, policy appeal management, and optimization strategies, all handled by dedicated experts. While their pricing is custom, it reflects the personalized nature of their service - an excellent option for high-volume sellers or those dealing with frequent compliance challenges. Their expertise saves time and ensures a more comprehensive approach to account health.
When deciding, weigh functionality against ease of use. Third-party tools often come with a learning curve due to their advanced features, while agency services simplify the process by managing technicalities for you. Align your choice with your business's operational needs to maintain account health and support long-term growth.
Conclusion: Keep Your Account Healthy
Keeping your Amazon account in good standing is essential for long-term success as a seller. Did you know that 90% of account suspensions can be avoided with proper monitoring? By using the tools and strategies outlined here, you can steer clear of costly interruptions and safeguard your revenue.
Amazon’s policies are always changing, and even small customer actions can affect your account health. To stay in the safe zone, aim for an Account Health Rating (AHR) above 200 and keep your Order Defect Rate below 1%.
The tools you choose play a big role in strengthening your account’s stability. Whether it’s the free Seller Central Dashboard, automated solutions like Seller Assistant or SellerSprite, or full-service management with eStore Factory, the key is consistency in monitoring and action.
Many sellers find success by following a daily checklist and conducting weekly reviews to catch potential issues early. This proactive approach acts as a safety net, reducing the likelihood of disruptive enforcement actions that could derail your business.
Think of account health monitoring as an investment rather than a cost. The expense of tools or professional services is minor compared to the financial hit of a suspended account - especially during busy sales periods. For instance, eStore Factory has helped over 5,000 clients generate more than $250 million in sales, proving the value of professional account management in driving growth and maintaining compliance.
Your Amazon business thrives when you stay ahead of potential problems. Pick the monitoring solution that works best for you, establish a habit of daily reviews, and make account health your top business metric. Whether you handle monitoring in-house or partner with experts like eStore Factory, these practices form a solid foundation for long-term success.
FAQs
What are the advantages of using third-party tools instead of Amazon's Account Health Dashboard to monitor account health?
Third-party tools bring a range of benefits that go beyond what Amazon's built-in Account Health Dashboard offers. These tools often deliver deeper insights and let you create tailored reports to track the metrics that matter most to your business. On top of that, many come equipped with advanced features like automated alerts, helping you tackle potential problems before they grow into bigger issues.
What sets these tools apart is their ability to work seamlessly with other parts of your Amazon operations. Whether it's inventory management, sales tracking, or monitoring advertising performance, they provide a holistic view of your business. This integration not only saves time but also supports better decision-making - key for sellers aiming to grow their business efficiently.
Why is maintaining a high Account Health Rating (AHR) important for my Amazon business?
Maintaining a strong Account Health Rating (AHR) is vital for the success of your Amazon business. Why? Because it directly affects your ability to continue selling on the platform. A good AHR shows that your account complies with Amazon's policies, which helps minimize the chances of suspensions or restrictions that could disrupt your business.
Beyond just staying compliant, keeping your account in good standing builds trust with Amazon. This trust often translates into better performance metrics, increased visibility for your products, and, ultimately, more sales. By regularly monitoring your AHR and resolving any potential issues quickly, you can safeguard your revenue and stay competitive in the ever-changing Amazon marketplace.
What should I do if my Order Defect Rate (ODR) goes above the recommended 1% threshold?
If your Order Defect Rate (ODR) goes over 1%, you need to move fast to safeguard your Amazon account health. Start by figuring out what's causing the defects - this could be negative feedback, A-to-z Guarantee claims, or chargebacks. Once you identify the issues, address them head-on. Resolve customer complaints quickly, offer refunds when needed, and fine-tune your product descriptions to ensure buyers know exactly what to expect.
From there, shift your attention to preventing future problems. Keep a close eye on your inventory to avoid cancellations, streamline your shipping process to minimize delays, and maintain top-notch customer service. Make it a habit to regularly check your account health metrics. Staying proactive can help you catch potential issues early and keep things running smoothly.
