Amazon Brand Registry helps protect your brand from counterfeit products and IP infringement while boosting sales with tools like A+ Content and Amazon Vine. To get started in 2025, follow these steps:

1. Check Eligibility: Ensure your brand has an active or pending trademark and meets Amazon's brand identity standards.

2. Gather Documents: Prepare your trademark certificate, company details, and product photos showing your brand name/logo.

3. Submit Application: Use Amazon's Brand Registry portal to enroll your brand, ensuring all details match your trademark records.

4. Set Up Brand Profile: Upload assets like logos, product images, and videos to access marketing and protection tools.

Key benefits include up to 30% sales growth with Amazon Vine, 20% with Premium A+ Content, and 23.8% with videos. Amazon also blocks over 99% of infringing listings proactively. Start protecting and growing your brand today!

Amazon Brand Registry Tutorial 2025: Step-by-Step Guide to Enroll Your Brand

1. Check Your Brand Registry Eligibility

Make sure your brand qualifies for Amazon's Brand Registry to avoid any hiccups with the 2025 registration process.

Trademark Requirements

To enroll, your brand needs an active or pending trademark. This can be a text-based trademark (like a word or phrase) or an image-based trademark (a logo with words, letters, or numbers). Amazon accepts trademarks from several approved countries, including the United States, United Kingdom, and European Union.

"To enroll a brand in Brand Registry, your brand must have an active registered trademark or a pending trademark registration." - Lisienne Intumu, Program Manager at Amazon

If you don’t have a trademark yet, Amazon’s IP Accelerator can help. This program allows you to enjoy Brand Registry benefits while your trademark application is still being processed.

Brand Identity Standards

Trademark aside, Amazon requires a consistent brand identity. This means your brand should look the same across all products and packaging. Here’s what you need to meet their standards:

• Your brand name or logo must be permanently attached to your products or packaging.

• The trademark must be visible on either the product itself or its packaging.

• The brand name in your application must match your trademark exactly, including spaces and symbols. (Capitalization differences are fine.)

For image-based trademarks, you’ll need to submit a digital copy that matches your official trademark documentation. This ensures your brand is consistent both legally and visually.

Heads up: Only the trademark owner can submit Brand Registry applications. Applications from third parties or unauthorized representatives won’t be accepted.

2. Gather Required Documents

Trademark Documentation

Make sure you have the following trademark-related items ready:

• Registration Number: Use the exact format provided by your IP office (e.g., '88123456').

• Registration Certificate: Keep a clear digital copy of your trademark registration certificate. For image-based trademarks, submit only the trademark image as it appears in your record - no need to include the full certificate.

"The brand name provided during enrollment must match the trademark text exactly, including spaces and symbols." - Amazon Brand Registry Guidelines

You'll also need to gather company details to complete your application.

Company Details

Collect these essential details about your business:

• Brand Information: Outline your brand's presence in the market.

• Distribution Details: Specify the countries where your products are manufactured and distributed.

• Website Information: Share the URL for your brand's official website, if available.

Tip: Organize all relevant documents in one folder to simplify the verification process. Include digital copies of business licenses, incorporation papers, and other legal documents that confirm your connection to the trademark.

Product Photography

Provide clear product images to prove your brand ownership:

• Product Photos: High-resolution images showing your brand name or logo permanently attached to the product.

• Packaging Photos: Photos of retail packaging with your trademark displayed exactly as it appears in your registration.

• Brand Logo Display: Ensure the trademark is clearly visible and matches your registration without any deviations.

Create a complete photo package that includes:

• Close-up and full product shots with clear branding.

• Multiple angles of packaging showing the trademark clearly.

Important: Use current photos that accurately represent your products as they are sold in the market. Submitting outdated or altered images may slow down the application process.

3. Submit Your Application

Access the Brand Registry Portal

Start by logging into Seller Central and selecting 'Enroll a brand.' If you don’t already have a Seller Central account, you can create one through the Brand Registry program website.

Enrollment itself is free, but you’ll need an active trademark registration, which usually costs around $250 for U.S. sellers. This fee gives you access to Amazon's brand protection tools and marketing features.

Enter Brand Information

Fill in your brand name and trademark number exactly as they appear in your registration. You’ll also need to provide:

Brand Assets:

• A logo that matches your trademark record

• Product images showing your brand name on the product or packaging

• Details about your product categories and distribution channels

Ownership Verification:

• Confirm whether you own the trademark or are authorized to use it

• Share your selling account status

• Provide information about manufacturing and distribution

"Enrolling in the Amazon Brand Registry provides brand owners with essential benefits like brand protection and marketing tools." - AMZScout

Once all the required details are entered, move on to the review and submission step.

Review and Confirm

Double-check all the details in your application before submitting. Here’s how the verification process works:

• Amazon will send a verification code to your trademark correspondent.

• You’ll have 10 days to retrieve and submit the code.

• Submit the code through "Manage > Brand Applications".

You can track your application status using the "Case ID" section in your dashboard. After submitting the code, Amazon will perform a final evaluation.

Pro tip: Let your trademark correspondent know about the verification request ahead of time to prevent any delays.

4. Set Up Your Brand Profile

Upload Brand Assets

Once you're approved, it's time to upload your brand assets. These should match your trademark registration exactly. Consistency here is key to building trust and maintaining your brand's identity.

Here’s what you’ll need:

• High-resolution brand logo matching your trademark record.

• Product images clearly showing your brand name or logo on the product or its packaging.

• Video content for product detail pages (optional but highly recommended).

Amazon reports that adding 3D models to product listings can double the likelihood of purchases among customers.

"Amazon Brand Registry is a no-brainer for any brand owner wanting to maximize their Amazon business. As a brand-registered business, we have been able to participate in new pilot programs, access tools that deliver more in-depth insights about our business, and receive enhanced seller support on the many issues that arise when building a business with Amazon."

• Laura Lady, Founder & CEO, FryAway

Once your assets are uploaded, you can take advantage of Amazon's tools and features to boost your brand's presence.

Available Tools and Features

Here’s a breakdown of the tools you can use to build your brand and protect it on Amazon:

Brand Building Tools:

Protection Features:

• Project Zero: Instantly remove counterfeit listings.

• Transparency Codes: Authenticate individual units.

• Automated Violation Detection: Spot and address brand violations automatically.

Amazon’s Brand Registry tools are incredibly effective. In 2023, proactive controls blocked or removed over 99% of problematic listings before brands even had to report them.

Analytics and Optimization Tools:

• Access customer behavior insights with the Brand Analytics dashboard.

• Use A/B testing to refine product content.

• Manage reviews and track performance with ease.

• Measure advertising success and overall sales impact.

Common Setup Mistakes to Avoid

Getting your Brand Registry application right can save you time and hassle. Avoid these common mistakes to ensure a smooth process and access Amazon's exclusive benefits without delays.

Match Trademark Records

One of the most frequent issues is mismatched trademark details. Even small differences in spelling, formatting, or registration type can result in rejection.

Here are some common errors and how to fix them:

Double-check your trademark details to match your registration exactly. Providing accurate information and complete documents is key to a smooth approval process.

Document Checklist

Submitting incomplete or incorrect documents is another common issue that can delay approval.

What You’ll Need:

• Trademark Registration: A valid certification from the Principal Register.

• Tax Residency Proof: Documents confirming the address on your trademark registration.

• Manufacturing Evidence:

  • Contracts with factories that have a verifiable online presence.

  • Recent purchase orders or invoices from your manufacturers.

• Brand Ownership Proof:

  • Access to the administrator email tied to a permanent account.

  • Legal entity documents that match the trademark information.

Quick Tip: Lost access to your administrator email? You can request brand ownership changes through Brand Registry Support by selecting "Update brand ownership." Alternatively, start a new application using the same trademark number to initiate an appeal process.

Next Steps After Approval

Once approved, enter the verification code on the Brand Registry page within 10 days.

With registration complete, you can start using Amazon's tools to improve your brand's performance:

These tools help you move from registration to growing revenue and safeguarding your brand.

Make it a habit to check your Brand Registry Impact Dashboard daily. It offers real-time updates on your brand's protection status and flags any potential infringement issues.

For immediate results, focus on these key features:

• Upgrade your listings with Premium A+ Content and 3D models.

• Build product reviews quickly through Amazon Vine.

• Use the Impact Dashboard to track protection metrics.

"Amazon Brand Registry has been a huge leap forward for Casio in protecting our intellectual property. The response time has been lightning fast and the team assigned to this program are incredibly knowledgeable and efficient."

In 2023, Amazon's proactive measures blocked more than 99% of infringing listings before brands even needed to report them . Regularly reviewing your dashboard ensures these protections are working effectively for you.

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