Category: Pet Products
Brand Overview
IKARMEL is a leading pet supplement brand dedicated to providing top-quality products for furry companions. With a focus on pet health and happiness, IKARMEL has gained popularity among pet owners looking for reliable supplements. Recently, the brand has seen a notable increase in both organic and PPC sales, reflecting its growing success and customer satisfaction.
Challenge
Despite IKARMEL’s success, the brand faced challenges in navigating the competitive landscape of the pet supplement market. With numerous competitors vying for attention, standing out and maintaining growth posed a significant hurdle.
Approach
- Converted existing A+ Content to Premium A+ content to make the listings more visually appealing.
- Grouped PPC campaigns by product categories to enhance user experience and potentially boost conversion rates.
- Regularly tested different ad headlines and detail page copy to identify the most successful combinations.
- Partnered with relevant pet influencers (veterinarians, bloggers, social media personalities) for Amazon Live.
- Developed long-term plans to keep IKARMEL growing.