Category: Party Supplies
Brand Overview
Foam Party Supplies offers a vibrant range of foam party essentials, bringing fun and excitement to celebrations worldwide. A few months ago, they enlisted our services for copy and image optimization, as well as A+ Content creation. Following these enhancements, they observed a notable improvement in conversion rates and organic ranking. In March, impressed by the results, they opted to extend our partnership to include PPC management.
Challenge
The biggest challenge we encountered was that Foam Party Supplies’ Sponsored ad campaigns were unoptimized. Their spending exceeded their sales, and their Advertising Cost of Sales (ACoS) was as high as 131%. This meant we had a considerable amount of work ahead of us to improve their PPC performance.
Approach
- Restructured Foam Party Supplies’ PPC campaigns to align with their objectives and target audience more effectively.
- Conducted thorough keyword research and optimization to ensure ads targeted the most relevant and high-performing keywords.
- Optimized ad copy to improve relevance, click-through rates, and overall ad performance.
- Implemented strategic bid management techniques to optimize bids for maximum ROI while controlling costs.
- Identified and implemented negative keywords to prevent ads from showing for irrelevant search queries, thus improving ad targeting and reducing wasted ad spend.
- Continuously monitored campaign performance and made data-driven optimizations to improve results over time, including adjusting bids, refining targeting, and testing new ad creatives.