How a niche brand maximized prime day sales despite limited Market Reach

Category: Games & Accessories

Brand Overview:

Kulture Games specializes in creating engaging and educational games centered around African, and Black history, world stories, and Christian themes. As a niche brand, they focus on unique, culturally significant products that cater to a specific audience. While their market segment is relatively small, Kulture Games experienced a remarkable increase in sales during Prime Day, with a 4x boost in performance.

Challenge:

Kulture Games operates in a niche market, targeting a specialized audience. This unique positioning often results in modest sales volumes, as the target demographic is narrower than mainstream products. The challenge was to maximize visibility and sales during Prime Day, despite the limited target audience and competition within the niche category.

Approach

• Enhanced listing content, images, and A+ content to ensure products were retail-ready.

• We implemented coupons and Prime Exclusive Discounts to attract more buyers and increase conversion rates.

• It analyzes and optimizes PPC campaigns to drive targeted traffic to the listings.

• Ensured adequate inventory levels and competitive pricing to capitalize on Prime Day traffic.

• Actively monitored campaign performance and made real-time adjustments to maximize sales.

Achievement

• Average sales per day increased from $605 to $2,736 on Prime Day, marking a 4.5x increase.

• Average PPC sales per day rose from $205 to $534 on Prime Day, reflecting a 2.6x increase.

• Average PPC ACoS improved from 45.19% to 35.5%, indicating a more cost-effective advertising