Category: eBook Readers & Accessories
Brand Overview
Strapsicle is a specialized brand offering premium accessories for Kindle devices, including innovative hand straps and durable clear cases. Despite starting with limited resources, Strapsicle rapidly gained traction in the market by partnering with our Amazon agency. Through strategic marketing and optimization strategies, sales for Strapsicle more than doubled, solidifying its reputation as the go-to brand for enhancing Kindle usability and protection.
Challenge
The primary advertising challenge Strapsicle faced was having a limited product range, consisting of only two main items: hand straps and clear cases. Coupled with a constrained budget, this limited their ability to reach a broader audience and maximize their ad spend effectively.
Approach
- Strategically optimized product listings with targeted keywords
- Developed detailed A+ content with enhanced images and text modules
- Implemented and optimized Amazon PPC campaigns
- Produced high-quality images showcasing product features
- Monitored and managed customer reviews effectively
- Conducted thorough analysis to position Strapsicle competitively
- Designed and executed targeted promotions and discounts
- Provided ongoing performance analysis and strategic recommendations
Achievement
Business growth from July 2023 to December 2023
July 2023
Total sales: $9,436
PPC Sales: $4,630
Spend: $879.66
ACoS: 19%
December 2023
Total sales: 24,598
PPC sales: $14,369
Spend: $1,507.59
ACoS: 10.49%
- Total sales increased from $9,436 in July 2023 to $24,598 in December 2023, representing an impressive growth of 160%
- PPC-driven sales grew from $4,630 to $14,369, marking a substantial increase of 210% between July and December 2023.
- Despite increased sales, the ACoS (Advertising Cost of Sales) decreased from 19% to 10.49%, indicating improved advertising efficiency and cost-effectiveness.
- Achieved broader market penetration and increased brand visibility through strategic PPC campaign management and optimization strategies.