Category: Gardening
Brand Overview
CHP Polymers, based in Sheffield, is at the forefront of plastic waste management, leveraging expertise to innovate sustainable solutions. From inception, they partnered with our agency to launch their brand from scratch, covering all aspects of strategic development and growth.
Challenge
CHP Polymers faced several challenges as a new brand entering the Amazon marketplace. Initially lacking brand registry protection and established trust, they struggled with product variations and customer recognition. With a restricted budget, they needed innovative strategies to foster growth without extensive advertising. Educating consumers about sustainable alternatives and managing logistics posed additional hurdles, requiring careful navigation to establish a strong foothold in the competitive plastic waste management sector.
Approach
- Month 1: We prioritized obtaining a brand registry, expanding our product offering, and initial content optimization efforts.
- Months 2-4: We launched targeted advertising campaigns, optimized our budget allocation, and began gathering customer reviews to build trust.
- Months 5-6: Our focus shifted to intensifying SEO efforts, refining our advertising strategies based on performance data, and further enhancing our product listings.
- Month 7-8: We conducted a comprehensive analysis of overall performance, scaled successful strategies, and prepared for ongoing optimization and sustained growth.
Achievement
Business growth from September 2023 to April 2024
September 2023
Total sales: £856
PPC sales: £537
ACOS: 20%
April 2024
Total sales: £28,075
PPC sales: £15,993
ACOS: 14%
- Achieved a significant increase in sales from £0 in August 2023 to £28,075.46 in April 2024.
- Total ordered product sales reached £106,367.17 by April 2024, with 3,309 units ordered.
- Conversion rate from 0.00% in August 2023 to 13.36% by April 2024.
- Secured an average ROAS (Return on Advertising Spend) of 5.21.
- Improved the Buy Box percentage from 53.33% in August 2023 to over 98% consistently from October 2023 onwards.
- Achieved a peak month-over-month sales growth rate of over 100% in the initial months.
- Efficiently managed an advertising budget of £14,583.60 to generate sales of £76,039.36.