Top Amazon A+ Content (EBC) Examples

What is Amazon Enhanced Brand Content (EBC) / Amazon A+ Content?

Amazon A+ Content, formerly called Enhanced Brand Content, allows brand registered sellers to refurbish their existing text product description using high-quality product images, hero banners, infographics, crisp text blocks, and comparison charts.

Beautiful headings, larger-than-life hero banners, and brand-centric sales copy – all combine to set your product and brand apart in a way that’s not possible through the text-only description.

How much does Amazon EBC Cost?

Amazon EBC is correctly available free to all sellers enrolled in Brand Registry 2.0.

Benefits of adding A+ Content to your listing

• Allows sellers to describe crucial product information, features, benefits, and USPs succinctly.

• Highlights brand story and value proposition to differentiate from the competitors.

• According to Amazon, adding A+ Content to a listing can boost the conversion rate by 10%.

• Helps shoppers make an informed purchase decision, ultimately reducing negative reviews and returns.

• Differentiates your brand from the competitors who lack the same standards.

• Reduces bounce rate by giving shoppers all the information they need to make a purchase.

• Lifestyle banners used in A+ Content help shoppers envision the product in their lives.

Tips for creating effective A+ Content?

• Your A+ Content should convey brand identity and establish loyalty. You can do this by dedicating a module to communicate brand ethics, story, and unique value proposition.

• Cross-sell and up-sell using the comparison chart module.

• About 47% of Amazon customers are now using their mobile devices to shop. If your EBC is not optimized for smaller screens, you are losing half of the customers.

• Instead of building walls of text, cherry-pick catchy taglines and integrate them into lifestyle banners to make it easier for the shoppers to digest information.

• Shoppers will be eager to read the reviews. To ensure they don’t scroll past your A+ Content, grab their attention using a bright-colored, bold banner or a lifestyle image.

• Show your target audience in lifestyle images to better connect with your shoppers. For example, if you are selling menopause supplements, you might want to show a 50-something woman enjoying their life and staying fit.

• Highlight all important product details using infographic banners. It makes boring information fun to look at and keeps your EBC from being overwhelming for the shoppers.

• Leave plenty of white space to create a cleaner look.

• Embed storytelling to build an emotional connection with the shoppers.

• Hire professional EBC service for best results.

Best A+ Content/EBC Designs

Below we have shared some of our A+ Content optimizations that you can look to for some design inspo

#1: Acorn Solution

#2: Gadget Store

#3: VitaVerve

#4: Xeners

#5: Orga Ecofriendly

#6: Carbo

#7: Brush Creek Shop

#8: Abwage

#9: Dodjivi

#10: Rexy Sports

#11: Orga Ecofriendly

#12: Yara

#13: Heather & Willow

#14: Acorn Solutions

#15: Sunday Road

#16: Masao Mask