TL;DR
- Show your product in action with professional lifestyle images to create an emotional connection.
- Focus on benefits, not features—make customers feel how the product improves their life.
- Answer key questions: Why choose your product over others? Why will they love and trust it?
- Use comparison charts to cross-sell complementary products and upsell premium versions.
- Keep A+ Content visual-heavy: 80% visuals, 20% text for maximum engagement and simplicity.
This is literally our team’s reaction when we see poorly made A+ Content.
The design and product have so much potential, but it’s completely wasted. Instead of boosting conversion rates by 10%, as Amazon has claimed, it’s driving customers away!
Well, here’s the thing about your A+ Content—if it’s not done right, it can ruin your listing. I’ve seen sellers pour hundreds, even thousands (seriously!) into PPC campaigns, but they won’t invest the time and money into creating eye-catching, scroll-stopping A+ Content.
And you know what? Making great A+ Content isn’t rocket science. It’s pretty easy. Just keep a few key things in mind, and you’ll have A+ Content that’s all BAM and no BLAH.
Tip #1: Don’t just show the product—show it in action!
If you don’t have any lifestyle images of your product in use, it’s worth holding off on creating A+ Content until you do. While some products—like supplements or skincare creams—can be well-represented with stock images, others, like backpacks, makeup sets, or fitness gear, really need real-life photos to make an impact.
What would you rather prefer:
This
OR this:
The first image is just bursting with warmth and happiness, isn’t it? You can almost feel the coziness without a single word being said. On the other hand, the second image doesn’t quite convey that the sleeping bag can keep you warm on those chilly nights. But that first one? It nails it—showing everything you need to feel without saying anything.
We highly recommend getting professional photography for Amazon products done to ensure your images look polished and authentic. Great visuals help customers connect emotionally and understand how your product fits into their lives. It’s a small investment for a big return!
Tip #2: Focus on benefits, not just features
When writing A+ Content, it’s not enough to list features—it’s all about helping the customer understand how your product will improve their lives. Focusing on features alone doesn’t always resonate with buyers—they want to know what’s in it for them.
Let’s look at a couple of examples to show how you can transform features into benefits.
Example 1: Waterproof backpack
Feature: “This backpack is waterproof.”
Benefit: “With this waterproof backpack, you can face any weather confidently, knowing that your laptop, phone, and other essentials will stay dry—rain or shine.”
By explaining why the waterproof feature matters, you help the customer picture themselves in a situation where your product makes their life easier. They don’t just need a waterproof backpack; they need protection and peace of mind.
Example 2: Noise-canceling headphones
Feature: “Noise-canceling technology.”
Benefit: “Enjoy crystal-clear sound while working, traveling, or relaxing, without any distractions, thanks to advanced noise-canceling technology.”
By focusing on the experience—peace and focus in noisy environments—the benefit connects with the customer’s lifestyle.
Tip #3: Answer the four “Ws”
- Why is this product better than the competition?
You need to focus on what truly makes your product superior. It’s not just about features, but what those features mean for the customer.
Example: “Unlike traditional backpacks that wear out after a few trips, ours is built with military-grade fabric that’s designed to handle rugged adventures, giving you the freedom to explore without worrying about wear and tear.”
- Why will the customer love this product?
Step into your customer’s shoes. Think about how the product improves their experience or solves a unique problem they didn’t even realize they had.
Example: “Customers don’t just carry our backpack—they trust it to protect their valuables through every commute and weekend hike. With strategically placed waterproof zippers, you won’t have to think twice about unexpected downpours.”
- Why will the customer recommend this product?
Here’s where you tap into what makes your product share-worthy. What makes your product worth talking about? It’s not just about satisfaction; it’s about exceeding expectations.
Example: “Our standing desk isn’t just adjustable—it remembers your favorite settings with a built-in memory function, so you can switch from sitting to standing with one touch.”
- Why can the customer trust this product?
Trust doesn’t just come from reviews or certifications—it comes from reliability and durability. Focus on real reasons why your product stands the test of time.
Example: “Every piece of our cookware is engineered to last, made with triple-layered non-stick coating that guarantees easy cleanup and no fading—even after years of daily use.”
Tip #4: Use a comparison chart banner to cross-sell and upsell
Most people think comparison charts are just for giving customers information, but they can do so much more. They’re a great way to guide customers toward buying more or upgrading their purchase, without being pushy.
Cross-sell smartly:
When you place complementary products side by side in a comparison chart, you’re helping customers see what else they might need. For example, if you’re selling a backpack, include comparisons to accessories like a water bottle holder or packing cubes. Customers may not have thought about these extras until they see how they complement their main purchase, and they’re more likely to add those items to their cart.
Upsell with ease:
If someone’s looking at your basic product, a comparison chart is a great way to showcase premium options. Let’s say you’re selling wireless earbuds—compare the basic model with a higher-end version that has extra features like noise cancellation or longer battery life. It allows customers to easily spot the value of upgrading, and many will choose the product with better features once they see the side-by-side comparison.
Why it works:
Comparison charts feel helpful, not salesy. They give customers clear information and empower them to make informed choices. The best part? They encourage customers to buy more, simply by providing all the details in an organized, easy-to-read format.
Tip #5: Let the visuals do the talking
When it comes to A+ Content, it’s all about balance. Aim for 80% visuals and 20% text. Why? Because customers are far more likely to engage with images than read through long paragraphs. The Amazon product infographic design can capture attention, tell a story, and highlight key features faster than words ever could.
Show more, say less:
For example, instead of writing a whole paragraph about your product’s durability, show it. Use high-quality images or infographics that demonstrate your product in action, whether it’s a backpack being used in different weather conditions or a skincare product showing before-and-after results.
Use minimal text to guide the visuals. A short, punchy line can do wonders alongside a strong image. Something like, “Built to last in any weather” works better next to a photo of your product in the rain than a long-winded explanation.
The key here is to keep it simple and visually engaging. Shoppers are scrolling fast, and great visuals can stop them in their tracks. Less is more when you let your images do the talking!
Top Amazon A+ Content Design Examples
#1: Nutriut
#2: Soothic
#3: Pasignia
#4: Strapsicle
#5: Meadowstone Lane
#6: Happy Teeth
#7: Prime Self
#8: Memory Match Game
#9: Frankenstein
#10: Bonza
See you next week!
There you have it! Creating A+ Content isn’t all that hard, but getting it right is where most sellers run into trouble. We hope these tips, along with the examples we shared, give you a solid starting point.
Still feeling unsure or need help crafting professional A+ Content that truly stands out and makes an impact? Reach out to our Amazon selling consultants! We’ll help you create content that’s not just eye-catching but also gets the job done.