Top 10 Blogs Every Amazon Seller Should Read

There is no silver bullet to succeed on Amazon. Sellers need to keep on learning and improvising throughout their selling journey. While the internet is full of get-rich-quick Amazon strategies, we strive to create a knowledge base full of actionable tips, comprehensive guides, and down-and-dirty technical know-how.

What follows is a selection of our most popular and useful posts that have helped sellers around the world adapt and thrive in the Amazon ecosystem.

#1: Top 10 Amazon Enhanced Brand Content / A+ Content

Amazon A+ Content allows sellers to show what sets their products apart. A+ Content is a highly customizable, sky-is-the-limit tool that gives brands greater creative freedom. In our blog post, we have shared the top 10 A+ Content created for our clients along with guiding principles to develop A+ Content that truly stands out in your listing.

What’s included in this article?

• What is Amazon A+ Content

• Do’s and don’ts of A+ Content

• Reasons to create A+ Content for your listing

• A+ Content FAQs – fees, eligibility criteria, etc.

• Top 10 A+ Content Design Examples

• Tips for designing a professional-looking A+ Content

#2: Top 10 Amazon Storefront Designs & Best Practices

Brand Stores give shoppers a peak into your product catalog and a sense of your brand’s narrative. Read this article for Amazon store design tips, eligibility criteria, and examples of stellar storefronts designed by eStore Factory.

What’s included in this article?

• What is an Amazon storefront?

• Eligibility criteria for Amazon storefront

• How to measure the performance of Amazon storefront

• Actionable tips for creating an impressive & functional storefront on Amazon

• Amazon storefront examples

#3: 11 Reasons Why Your Amazon Ad Campaigns Are Not Working

Amazon PPC is a risky business. There’s no guarantee that the money you spend will translate into new customers or increase revenue. It can be difficult to watch your hard-earned money getting wasted in paid campaigns that do not produce any results. Whether you’re an old hat or a newbie seller, audit your PPC campaigns using our expert tips.

What’s included in this article?

• The most common reasons why some Amazon PPC campaigns fail

• Tips to fix the campaigns

#4: A Step By Step Guide To Prepare For Amazon Prime Day

Prime Day’s growing popularity makes it an excellent opportunity to drum up additional sales during the slow summer months. A lot of brands feel overwhelmed and underprepared ahead of Prime Day, which is why we have created this step-by-step guide. Our article contains actionable Prime Day prep tips for brands wanting to crush it on the two-day sale-a-thon.

What’s included in this article?

• How can sellers prepare their stores for Prime Day

• Tips to increase traffic on Prime Day

• Types of deals sellers can create for Prime Day

• Common Prime Day FAQs

#5: 10 Most Common Amazon Seller Scams

Seller scams are more common than you think. A recent study claims that about 100 counterfeit accounts are made every day. With scammers getting increasingly smart and sophisticated day by day, sellers must be in the know. Our comprehensive article highlights the most common seller scams, along with tips to safeguard your seller account.

What’s included in this article?

• Overview of Amazon seller scams

• A list of most common Amazon seller scams

• Tactics to avoid falling into any of these scams

• How can sellers protect their Amazon store

#6: Amazon Premium A+ Content – Everything You Need To Know

For the longest time, Premium A+ Content has been an invite-only program for a select group of Amazon sellers. Recently, Amazon made Premium A+ Content available to all eligible brands. Some of the noteworthy features of Premium A+ Content are video modules, full-width imagery modules, clickable Q and A modules, interactive comparison charts, carousel modules, and interactive hotspots. Brands with a vested interest in increasing their brand presence must opt for Premium A+ Content. Our blog post contains everything brands need to get started.

What’s included in this article?

• What is Amazon Premium A+ Content

• Types of modules available for Premium A+ Content

• Premium A+ Content FAQs

• Cost of creating Premium A+ Content

• Difference between A+ Content and Premium A+ Content?

#7: My Amazon Product Listing Is Blocked! Now What?

Amazon’s stringent policies are created to offer a safe shopping experience to customers. Brands failing to comply with Amazon’s standards will have to face the consequences in the form of listing or account suspension.

Listing suspension can happen for a variety of reasons. Suspended listings don’t show up in search results, so you’ll lose all your sales until the listing is reinstated. Our blog post contains step-by-step instructions on how to reinstate blocked listings and tips to avoid potential listing suspension.

What’s included in this article?

• Steps sellers should take if their listing is suspended

• Tips to make a successful appeal to Amazon

• Example of an appeal

• Reasons why Amazon can block your listing

• Tips to avoid listing suspension

#8: New Modules Introduced To The Amazon Brand Story Feature

The Amazon A+ Brand Story feature now comes with brand spanking new modules that help sellers create an interactive and immersive storytelling experience. A brand story is now displayed as a scrollable carousel where sellers can highlight their product catalog, brand story, brand values, and more. Learn about the new modules and find out tips for writing a successful brand story in our blog post.

What’s included in this article?

• What is Amazon A+ Brand Story

• Eligibility criteria to create an A+ Brand Story

• Where does A+ Brand Story appear

• Detailed explanation of new A+ Brand Story modules

• How to add a brand story to your listing

• Tips for writing a successful brand story

• Pros and cons of Amazon A+ Brand Story

• Is Amazon's A+ Brand Story worth it?

#9: The Ultimate Guide To Amazon Product Listing Variation

Amazon product variation, synonymously called parent-child variation, helps buyers compare and choose products based on different attributes. Our article will help you get a better understanding of Amazon product variations, including how to create them and best practices to create a parent-child variation.

What’s included in this article?

• What is a parent-child variation?

• How are variations displayed in search results?

• Impact of product variation on detail page information, A+ Content, and reviews

• Steps to create a parent-child variation

• Steps to edit/delete/add a product in existing variation using a flat-file

• Steps to edit/delete/add a product in existing variation using the Variation Wizard tool

• Steps to split a variation

• Best practices for creating a product variation

#10: Your Product Is Not A Pesticide & It Gets Blocked?

Since 2019, a lot of sellers have noticed that their products were reviewed and suspended due to a false pesticide claim. This is a widespread issue that’s cropping up everywhere recently. All niches are subject to suspension, so sellers must follow Amazon’s rules and regulations to a T. Read this article if you want to handle and prevent product suspensions moving forward.

What’s included in this article?

• What to do if your listing is flagged as a pesticide or pesticide product

• How can potential listing suspensions be avoided

• FAQs related to pesticide update

Final thoughts

We are proud of the content our team produces each week. Whether sellers need to catch up on the latest Amazon updates or learn how to optimize their first PPC campaign, our posts are chock-full of learning materials that’ll take the complexity out of Amazon by simplifying complex concepts. It doesn’t matter whether you are a seasoned seller or the new kid on the block; articles created by our team of Amazon experts are a great way to self-educate and keep pace with the latest Amazon news and updates. Stay tuned for the next article.