Key Strategies for Enhancing Q4 Sales For Amazon, Google & AdWords

The study on Google paid search came out with very interesting statistics. Q4 grows around 19% every year in comparison to last year. It will be highly beneficial for a business enterprise to make the best out of it and optimize its future AdWords campaigns accordingly.

An online entrepreneur has to work harder and ensure close monitoring of all changes to augment his sales. Amazon consultant like eStore Factory usually runs a top sellers campaign to identify any modification in clicks, conversions, and cost for ad groups. Such reports can be both positive and negative but always helpful for the online retailer to formulate his future business plans.

Here are Some Other Key Strategies

Ad Performance Report: One of the best ways to get a real sense of your online business is by analyzing your account status by running an Ad Performance Report in AdWords. It also helps you know Click Through Rate (CTR) and Average Cost Per Click. The status column shows all the necessary details of the appropriate Amazon product optimization technique. CTR is highly effective in measuring the actual efficiency of the ad campaigns that you recently ran.

Search Query Report: It is useful to generate the true searches that grab maximum attention in an ad. Online e-commerce traders should analyze the data carefully to examine its real performance and modify the same if needed.

Auction Insight Analysis: An eCommerce solution provider should also look into the insight report and compare the same with his online campaigns. If it gets a better ranking, then people are definitely intrigued by the charm of this online ad campaign.

Total Campaign Efficacy Report: Some entrepreneurs also want to analyze the total efficacy of their campaigns online. Then they need to analyze the campaign performance report in totality. Once the report is prepared it gives the complete analysis of the site’s AdWords performance, respective valid and invalid clicks, impressions, bounce rate, and several other things.

An online retailer can analyze his total campaign efficiency report in just a few steps.

Log in to your AdWords Account and see the campaign tab.

Now, several options will appear:

a) Clicks: It reflects the total clicks on the ad campaign.

b) Impressions: It reflect the true figure that how many people were reached via that online ad.

c) CPC: It calculates the total cost that e-commerce providers have to bear as cost-per-thousand impressions during the campaign period.

d) Positions: It reflects the ranking of the ad in comparison to others.

Keyword Usage Analysis: In the world of online business, keywords matter a lot. It could be a make or break opportunity for any Amazon service provider or those associated with any other e-commerce giant. It is highly useful for a trader to know which keywords perform well and which do not, especially in the Q4 season.

Advertisement Extension Report: The primary aim of this online analysis is to gauge the real success of a firm’s ad extensions. The extension includes a number of things such as phone number, website URL, or “contact us” forum that ensures maximum sales in Q4.

Analyzing AdWords, Google, and Amazon reports is important to get the desired success in Q4 on e-commerce platforms. It acts as a revelation because the online seller gets to learn so many things through some simple online calculations. You can also get help from professional Amazon service providers like eStore Factory.