How to increase sales on Amazon: 100+ tips

As of September 11, 2024, 839,900 sellers have joined Amazon in 2024 alone, which translates to about 3,700 new sellers per day. By the end of the year, Amazon is expected to onboard 1,350,500 new sellers (Source: Helium10). Among these sellers, approximately 46% achieve an average Amazon FBA success rate between 11-25%. Moreover, 64% of Amazon sellers become profitable within 12 months, according to TrueProfit, which is quite impressive.

Amazon’s allure lies in the vast opportunities it offers that platforms like eBay and Walmart simply can’t match. Amazon provides a wealth of tools, features, and programs to help sellers position their brands in a professional way. Through Brand Registry, sellers gain access to features like Project Zero, which helps protect their brands, as well as tools like A+ Content, Brand Story, and Brand Store, all of which contribute to building a strong brand identity. Advanced analytics remove the guesswork from performance tracking, while Sponsored Ads ensure that products are seen by the right buyers.

No wonder so many Amazon sellers become profitable within their first 12 months. Granted, the initial months can be the toughest, with sellers needing to work relentlessly to gain momentum. However, once you get into the rhythm, profitability soon follows. And even if you hit a sales slump, there are countless strategies to reignite growth—literally, more than a hundred ways.

In this blog post, we’ve compiled the 100 most effective tips to help you boost your sales on Amazon. So, the next time your sales slow down, don’t feel discouraged. Instead, review these tips, ensure you’re implementing them, and know that if you follow all these steps, your sales are bound to increase.

#1: Align everything with your target audience

Craft your copy, images, and ads to resonate with your target audience, showing that you understand their needs.

#2: Understand how Amazon’s algorithm works

Amazon's A9 algorithm prioritizes relevance, performance, and customer satisfaction—focus on these to boost rankings.

#3: Use long-tail keywords

Long-tail keywords capture niche searches, reducing competition and increasing your chances of higher conversions.

#4: Regularly refresh your keywords

Review and update your keywords every six months to keep up with shifting trends and maintain competitive listings.

#5: Diversify keyword sources

Pull keywords from multiple sources like keyword tools, competitor listings, and Amazon suggestions for a broader reach.

#6: Focus on benefits in bullet points

Highlight how your product solves customer pain points, emphasizing the benefits over just the technical features.

#7: Leverage customer reviews for insights

Analyze reviews to spot customer concerns, then use that information to optimize your product listing for better appeal.

#8: Don’t skip product descriptions

Even with A+ Content, write an optimized product description for SEO, as Amazon still indexes this part for search ranking.

#9: Include clear product specifications

Provide all necessary details like size, material, and dimensions clearly to help buyers make informed decisions quickly.

#10: Optimize listings for search and readability

Write titles, bullet points, and descriptions that are easy to read and keyword-rich to please both customers and the algorithm. Consider hiring Amazon SEO experts for the job. 

#11: Offer lifetime warranties or extended guarantees

Reassure customers with warranties or guarantees, building trust and reducing any hesitation before purchasing.

#12: Regularly update product listings

Keep your listings up-to-date to ensure compliance with Amazon policies and avoid any unexpected suspensions.

#13: Optimize for mobile users

Ensure your product listing is mobile-friendly. Over 80% of Amazon shoppers use mobile devices, so make sure your listing looks great on small screens with concise, easy-to-read information.

#14: Optimize for voice search

With the rise of smart devices like Alexa, optimizing for voice search is crucial. Use conversational, long-tail keywords that match how people ask for products via voice.

#15: Get A+ Content done professionally

Make sure your Amazon A+ Content design is visually appealing and follows Amazon’s guidelines. Professional design helps convey the value of your product better.

Related blog: Top Amazon A+ Content Designs & Examples for 2024 - eStore Factory

#16: Use comparison charts

Include comparison charts in A+ Content to highlight differences between your products. This encourages cross-selling by showing customers your wider catalog.

#17: Invest in professional product photography

High-quality product images are a trust signal for customers. Professional photography ensures your product stands out among the competition.

#18: Utilize lifestyle images

Lifestyle images show your product in action, helping customers visualize how it fits into their lives, improving engagement and conversions.

#19: Add infographics

Amazon product infographic images make it easy to highlight important product details, such as size, features, or benefits, and simplify decision-making for potential buyers.

#20: Use AR for virtual product trials

Products like furniture or décor can benefit from augmented reality (AR), allowing customers to virtually place the item in their space, enhancing purchase confidence.

#21: Add 360-degree views

Providing a 360-degree view of your product offers customers a more interactive and immersive experience, increasing their confidence to buy.

#22: Include videos in your listing

Videos improve customer understanding by showing the product in action, increasing trust and conversions. They offer a dynamic way to engage and convince shoppers.

#23: Create Amazon Posts

Amazon Posts drive traffic by showcasing your content on related product pages. It's a cost-effective way to increase visibility without additional ad spend.

#24: Build a compelling Brand Story

Use Amazon’s Brand Story feature to emotionally connect with your audience. A strong narrative helps your brand stand out and fosters loyalty.

#25: Create an Amazon Storefront for branded shopping

An Amazon Storefront offers a customized shopping experience, reflecting your brand identity. It enhances cross-selling opportunities and strengthens brand loyalty.

#26: Engage through the Q&A section

Responding to questions in the Q&A section shows active engagement and builds customer trust, improving the likelihood of conversions.

#27: Treat paying customers as well as prospective customers

Focus on post-sale support. Happy customers are more likely to leave positive reviews and make repeat purchases, boosting long-term sales.

#28: Automate review requests with third-party tools

Use tools like FeedbackWhiz or Helium 10 to automate review requests. Automating this process increases the number of reviews without extra effort.

#29: Respond to negative reviews professionally

If enrolled in Amazon Brand Registry, you can respond to negative reviews directly. Offer resolutions like refunds or replacements to maintain a positive reputation.

#30: Turn feedback into product improvements

Analyze customer feedback to identify improvement areas. For example, if packaging is frequently criticized, improve it and update your listing to reflect the changes.

#31: Monitor competitor reviews

Track competitor reviews to find common complaints. Adjust your products or listings to address these issues, positioning your product as a better alternative.

#32: Increase your review count

The more reviews you have, the more credible your product appears. A higher review count encourages trust and drives sales.

#33: Use Amazon’s Request a Review feature

Amazon’s built-in “Request a Review” button ensures review solicitation is compliant and effective, helping you gather more feedback without risk.

#34: Enroll in Amazon Vine

Use Amazon Vine to gather early reviews from trusted reviewers. These detailed, authentic reviews help build credibility for new products and increase conversion rates.

#35: Reach out to Amazon’s top reviewers

Engage with top Amazon reviewers for feedback. Their reviews carry more weight and can significantly boost your product’s visibility and trust.

#36: Use video testimonials

Incorporate video testimonials from satisfied customers on your listing. These authentic, visual reviews help build trust and influence buying decisions.

#37: Encourage photo reviews

Ask customers to upload photos with their reviews. Visual social proof increases buyer confidence and can lead to higher conversions.

#38: Invest in professional packaging

A well-designed package not only protects your product but also enhances the unboxing experience, leading to higher customer satisfaction and possible social media exposure.

#39: Create a memorable unboxing experience

Design an impressive unboxing experience to excite customers and encourage them to share on social media, boosting organic promotion.

#40: Offer free resources in product inserts

Include free eBooks or guides as product inserts to add value and encourage customers to leave positive reviews.

#41: Add personalized thank-you notes

A personalized thank-you note creates a strong emotional connection with the buyer, increasing the likelihood of repeat purchases and positive reviews.

#42: Optimize for Amazon’s Choice or Best Sellers badge

Consistently high ratings, good sales velocity, and low return rates increase your chances of earning these badges, which boost visibility and trust.

#43: Leverage Amazon’s Climate Pledge Friendly badge

For eco-friendly products, apply for the Climate Pledge Friendly badge to attract environmentally conscious shoppers and enhance brand appeal.

#44: Utilize Brand Analytics dashboard

Use Brand Analytics to track key performance metrics like customer behavior and repeat purchases, helping you tailor your marketing strategies effectively.

#45: Pitch for Amazon’s Editors’ Picks

Submit your brand and products to Amazon's marketing team for a chance to be featured in Editors' Picks, increasing exposure during key sales events.

#46: A/B test your listing elements

A/B testing helps you optimize product titles, images, and descriptions. Continuously refine your listings to find the best-performing elements and improve conversions.

#47: Analyze conversion rates by traffic source

Break down traffic sources (ads, organic, social) and identify which performs best. Focus on optimizing high-performing channels to maximize your sales.

#48: Track your Best Sellers Rank (BSR)

Regularly monitor your BSR to assess how pricing and marketing changes impact your product’s rank. Use this data to make informed inventory and pricing decisions.

#49: Prevent stockouts by optimizing inventory

Use inventory management tools to avoid stockouts, which can harm your sales rank. Balance your stock levels to meet demand without overstocking.

#50: Use FBA for Prime eligibility

Amazon FBA offers Prime eligibility, leading to faster shipping and increased trust from customers, ultimately boosting conversions.

#51: Streamline FBA prep processes

Efficient FBA prep reduces delays and shipping costs. Well-prepared shipments ensure faster processing and fewer errors, especially during peak seasons.

#52: Avoid long-term storage fees

Clear aging inventory before long-term storage fees accumulate. Consider discounts, bundles, or promotions to move excess stock.

#53: Monitor your IPI score

Maintain a high Inventory Performance Index (IPI) score by managing your stock levels and avoiding excess inventory, which reduces storage costs and improves delivery speed.

#54: Create value bundles

Offer value bundles that combine complementary products to boost your average order value (AOV). Virtual bundles are effective for pairing related items like accessories or gift sets.

#55: Make products eligible for Amazon Giveaways

Amazon Giveaways expose your products to a broader audience, including influencers. This free promotion can increase visibility and generate more sales.

#56: Track price history with Keepa

Use Keepa to monitor price trends and understand market fluctuations. Historical data helps you set the best pricing strategy for competitive advantage.

#57: Experiment with dynamic pricing strategies

Test dynamic pricing, which adjusts prices based on competitor activity and demand. This helps you find the best price point without losing competitiveness.

#58: Offer Subscribe & Save for consumables

Enable Subscribe & Save for consumable products like supplements or household items. This secures recurring revenue and builds customer loyalty over time.

#59: Use Lightning Deals

Running limited-time Lightning Deals boosts visibility and creates urgency, driving more traffic to your listings during peak sales events.

#60: Offer coupons for higher visibility

Coupons grab attention by displaying a discount badge next to your product in search results, enticing budget-conscious shoppers to click through.

#61: Create BOGO and percentage-off promotions

Set up Buy One Get One (BOGO) or percentage-off discounts through Amazon’s Promotions Manager to incentivize higher order volumes.

#62: Compare automatic vs. manual ad campaigns

Set up both automatic and manual campaigns and analyze performance. Manual campaigns often offer more control, while automatic campaigns discover new keywords.

#63: Use Sponsored Brands ads to showcase collections

Promote a collection of products or your brand storefront using Sponsored Brands ads. It’s a great way to cross-sell and build brand recognition.

#64: Bid on competitor brand names

Target competitor brand keywords in your Sponsored Products ads to capture shoppers who are already interested in similar products.

#65: Use Sponsored Display ads on competitor pages

Run Sponsored Display ads on competitor product pages to attract customers considering alternatives, giving your product more exposure during their decision process.

#66: Engage customers with Sponsored Video ads

Video ads are attention-grabbing in search results. Use them to demonstrate how your product solves problems or highlight key features.

#67: Implement dayparting strategies

Schedule your ads to show only during high-traffic, high-conversion times, reducing unnecessary spend during low-conversion hours.

#68: Optimize ad copy with emotional triggers

Use emotionally-driven language in your ad copy to address buyer pain points and create urgency. For example, “Don’t wait—limited stock” can drive faster purchases.

#69: Segment campaigns by keyword match types

Group your keywords by broad, phrase, and exact matches in separate campaigns. This allows for better control over bid management and keyword performance.

#70: Test dynamic bidding strategies

Dynamic bidding adjusts your bids in real-time based on the likelihood of conversion. This automated strategy ensures you bid the right amount at the right time.

#71: Utilize Amazon DSP for advanced advertising

Amazon DSP provides access to programmatic ads that reach a wider audience both on and off Amazon, perfect for remarketing and growing brand awareness.

#72: Use Amazon Attribution for tracking

Amazon Attribution lets you track how external marketing efforts (Google, Facebook ads, etc.) are driving sales on Amazon. Use it to fine-tune your external campaigns.

#73: Leverage Amazon influencers and Associates

Collaborate with Amazon influencers to promote your products. Influencers have loyal audiences that trust their recommendations, increasing traffic and conversions.

#74: Invest in Amazon Live

Host live product demos and interact directly with customers using Amazon Live. It creates real-time engagement and can lead to immediate sales during the broadcast.

#75: Use social media retargeting ads

Run Facebook and Instagram retargeting ads to bring back customers who previously visited your Amazon product page, increasing the chance of conversion.

#76: Optimize for voice search

Optimize your product titles and descriptions for voice search queries. With the rise of Alexa, more customers are shopping hands-free using voice commands.

#77: Run Google Ads to drive traffic

Set up Google Ads to send traffic directly to your Amazon product pages. This helps capture buyers searching outside of Amazon, increasing external traffic.

#78: Use email marketing for early access

Offer exclusive deals and early access promotions via email marketing to drive loyal customers to your Amazon storefront before key sales events.

#79: Collaborate with bloggers for reviews

Work with bloggers who can review your product in-depth and include affiliate links to your Amazon store. Their detailed reviews build credibility and trust.

#80: Invest in Amazon Live for product demonstrations

Amazon Live is an excellent way to broadcast live product demos, engage with customers in real-time, and build a relationship through Q&A sessions. It’s a powerful tool to increase conversion rates, as customers are more likely to purchase after seeing a product in action.

#81: Use social media retargeting ads

Use Facebook and Instagram retargeting ads to bring back potential customers who visited your product page but didn’t make a purchase. These ads can lead directly to your Amazon product page, boosting conversion chances.

#82: Set up Google Ads campaigns for Amazon traffic

Running Google Ads campaigns can drive external traffic to your Amazon product pages. Set up targeted ads that rank for relevant search terms, leading potential buyers directly to your listing.

#83: Leverage email marketing for exclusive deals

Send targeted emails to your customer base, offering exclusive deals and promotions. Direct them to your Amazon storefront, creating a sense of exclusivity and driving more sales.

#84: Offer early access promotions via email

Reward your loyal customers with early access to sales and new products. Email marketing can help foster brand loyalty while boosting sales ahead of big shopping events.

#85: Collaborate with bloggers for affiliate marketing

Work with influential bloggers who can review your products in detail and provide affiliate links to your Amazon store. This partnership can expand your product’s reach and enhance credibility through trusted voices.

#86: Use Pinterest ads to drive Amazon traffic

Pinterest ads allow you to create shoppable pins that lead directly to your Amazon listings. Pinterest users are actively searching for inspiration, making this platform perfect for promoting home, beauty, and fashion products.

#87: Run TikTok ads to engage younger audiences

With a younger, highly engaged audience, TikTok ads can drive traffic to your Amazon listings. Fun, short-form video content can raise awareness and generate sales from new customer bases.

#88: Enroll in Amazon’s Brand Registry

Brand Registry provides sellers with advanced protection against counterfeits, improved tools like A+ Content, and enhanced reporting features. This is essential for building and protecting your brand on Amazon.

#89: Analyze seasonal trends for better stocking

Use last year’s data to predict this year’s demand. If a product spiked in popularity during the holidays, plan ahead by stocking up to avoid missed sales opportunities.

#90: Set up seasonal promotions on your storefront

Create a dedicated page on your storefront for seasonal promotions. Shoppers are more likely to visit your store during holidays, and a focused promotional page can boost conversion rates.

#91: Run early-bird discounts before major shopping events

Capture early sales by offering discounts before big events like Black Friday or Prime Day. Early-bird shoppers appreciate the deals, and you can gauge demand ahead of time.

#92: Offer exclusive holiday bundles

Create product bundles exclusive to the holiday season to increase sales volume and entice gift shoppers. For example, group complementary products together at a discounted rate to attract more buyers.

#93: Run pre-holiday promotions

Capture early shoppers by launching promotions before Black Friday or other major holidays. Early bird shoppers are looking for deals before competition heats up.

#94: Use Fulfilled by Merchant (FBM) as backup

During peak seasons, FBA can face delays. Offer FBM as a backup option to ensure quicker deliveries and maintain customer satisfaction.

#95: Seasonally adjust listings

Adapt your product titles, descriptions, and images to reflect seasonal trends. For example, add "Holiday Gift" or "Christmas Deal" to your titles during November and December to capture holiday shoppers.

#96: Offer gift-wrapping options

During the holiday season, provide gift-wrapping services to make your products more appealing to gift shoppers.

#97: Monitor Buy Box eligibility

Tools like Keepa can help ensure your product stays competitively priced and eligible for the Buy Box, a critical driver of sales on Amazon.

#98: Expand into new Amazon marketplaces

If you’ve achieved success on Amazon US, consider selling in other marketplaces like Europe or Japan. Expanding your reach globally can unlock new revenue streams.

#99: Leverage Amazon’s AI-powered recommendations

Use Amazon’s AI tools to improve ad campaigns by discovering new high-converting keywords and enhancing ad performance.

#100: Be active in Amazon forums

Participate in Seller Central forums to learn from other sellers, keep up with new strategies, and stay updated on Amazon’s latest tools.

#101: Build your own website

Many Amazon shoppers check a brand’s website before making a purchase. A strong website presence can build trust and offer more insights about your brand.

#102: Attend Amazon webinars

Stay informed by attending Amazon webinars. These are excellent resources for learning about new tools, strategies, and best practices.

#103: Read Amazon case studies

Gain inspiration from Amazon case studies of other brands’ successful marketing strategies. Study how they grew and adapted to Amazon’s platform.

#104: Dedicate time to your Amazon business daily

Even if Amazon is a side hustle, dedicate at least two hours daily to strategy and business improvements. Consistent attention helps identify new opportunities.

#105: Partner with an Amazon agency

An experienced Amazon agency can help optimize listings, ads, and strategy, saving you time and ensuring professional management of your account.

See you next week!

In every business, no matter how big or small, there are inevitable waves—ups and downs are part of the journey. Even the largest, most successful brands face challenges and occasional sales slumps. But the good news is, you've now got a treasure trove of methods to boost your sales on Amazon. Whether it's refining your listings, tapping into external traffic, or exploring new ad strategies, there are countless ways to ensure growth.

If you’ve gone through all of these tactics and still aren’t seeing any improvement, it’s almost impossible—that’s how confident we are that these methods work! And remember, our Amazon consulting services are always here to help Amazon sellers reach their fullest potential. We have the expertise and insights to help you maximize your sales and thrive, no matter the market conditions.