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Facebook Guide: Choosing the right Ad Type For Retailers
Facebook Guide: Choosing the right Ad Type For Retailers
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Amazon SEO
Facebook Guide: Choosing the right Ad Type For Retailers
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Facebook is the biggest business platform that provides sophisticated goals to retail marketers to reach the largest audiences. Millions of users make use of this social platform so it has become the hot favorite for marketers for product promotion. Retail marketers use Facebook for the launch of newer products, new discounted offers, and ecommerce SEO. In totality, Facebook has taken the forefront in the Social Media Marketing Concept. Retailers can use many Retail Ad Types for marketing their products and services.
Here are some of the top Facebook Ad Types for present-day retail marketing:
Get Famous with Canvas Ads
This kind of Ads helps in website conversion and brand awareness. It helps the users to get a closer view of the Retailer’s Ads while zooming, tilting, or switching the ads. This helps in getting more information about the products. It arouses a sense of excitement as soon as the customers come across Canvas Ads as this fascinates and appeals to them.
Reach to Maximum Users with Newsfeed Ads
The Page Post Link or the Newsfeed Ads are in trend in the present times. The display pictures in the links posted by the retailers are large enough to catch the user’s attention. This is best for promoting one’s external website via posting external links. The retailers can post the link description and the text in order to explain the product offer in a better way.
Choose Visually Attractive Carousel Ads
The Carousel Ads helps in creating Brand Awareness and generate clicks for the retailer's website. This is helpful in advertising multiple products and services. One can take the help of ecommerce solution providers to create visually attractive and interactive ads for the users. These Facebook Ads are mobile friendly as they create better conversion rates. The design for this Ad type includes 90 text characters, 40 headline characters, images with minimum text, and 20 link description characters.
Fetching Contact Information for Lead Ads
Facebook Lead Ads are generating more leads for retailers than the tedious landing pages of the website. The Subscribe button beside the link of the Ad helps the users to submit their personal information. This is mobile friendly so people can register via their mobile devices too. The signing up by the customers automatically submits the information to the Retailers and helps in lead generation. Facebook users can sign up for the company’s newsletters, estimated prices, follow up by the company, etc. which helps marketers to perform SEO for eCommerce and expand their business.
Touch Point or Traffic Generation Facebook Ads
The goal of this Ad is to retargets and drives more customers to the retailer’s website. This comes under traffic generation or the initial touch point ads. Even it covers the new users who have come across the company’s promotional offers for the first time. This type of Ad may cost more per-click but could be lower click-through-rate for conversion. However, the cost factor decreases with the help of graphical searches, audiences, user insight, and A/B tests for counting the performance.
In Nutshell
These Top Facebook Ad Types along with other options like Dynamic Ads, Domain Ads, Video Ads, Collection Ads, and Offer Ads attract a larger user audience. Retail marketers can take the ecommerce solutions from eStore Factory to increase their conversion rate and multi-channel e-commerce support. This will help in making a large amount of profit. However, most Ad experts recommend Dynamic Ads to achieve better performance.
Facebook is the biggest business platform that provides sophisticated goals to retail marketers to reach the largest audiences. Millions of users make use of this social platform so it has become the hot favorite for marketers for product promotion. Retail marketers use Facebook for the launch of newer products, new discounted offers, and ecommerce SEO. In totality, Facebook has taken the forefront in the Social Media Marketing Concept. Retailers can use many Retail Ad Types for marketing their products and services.
Here are some of the top Facebook Ad Types for present-day retail marketing:
Get Famous with Canvas Ads
This kind of Ads helps in website conversion and brand awareness. It helps the users to get a closer view of the Retailer’s Ads while zooming, tilting, or switching the ads. This helps in getting more information about the products. It arouses a sense of excitement as soon as the customers come across Canvas Ads as this fascinates and appeals to them.
Reach to Maximum Users with Newsfeed Ads
The Page Post Link or the Newsfeed Ads are in trend in the present times. The display pictures in the links posted by the retailers are large enough to catch the user’s attention. This is best for promoting one’s external website via posting external links. The retailers can post the link description and the text in order to explain the product offer in a better way.
Choose Visually Attractive Carousel Ads
The Carousel Ads helps in creating Brand Awareness and generate clicks for the retailer's website. This is helpful in advertising multiple products and services. One can take the help of ecommerce solution providers to create visually attractive and interactive ads for the users. These Facebook Ads are mobile friendly as they create better conversion rates. The design for this Ad type includes 90 text characters, 40 headline characters, images with minimum text, and 20 link description characters.
Fetching Contact Information for Lead Ads
Facebook Lead Ads are generating more leads for retailers than the tedious landing pages of the website. The Subscribe button beside the link of the Ad helps the users to submit their personal information. This is mobile friendly so people can register via their mobile devices too. The signing up by the customers automatically submits the information to the Retailers and helps in lead generation. Facebook users can sign up for the company’s newsletters, estimated prices, follow up by the company, etc. which helps marketers to perform SEO for eCommerce and expand their business.
Touch Point or Traffic Generation Facebook Ads
The goal of this Ad is to retargets and drives more customers to the retailer’s website. This comes under traffic generation or the initial touch point ads. Even it covers the new users who have come across the company’s promotional offers for the first time. This type of Ad may cost more per-click but could be lower click-through-rate for conversion. However, the cost factor decreases with the help of graphical searches, audiences, user insight, and A/B tests for counting the performance.
In Nutshell
These Top Facebook Ad Types along with other options like Dynamic Ads, Domain Ads, Video Ads, Collection Ads, and Offer Ads attract a larger user audience. Retail marketers can take the ecommerce solutions from eStore Factory to increase their conversion rate and multi-channel e-commerce support. This will help in making a large amount of profit. However, most Ad experts recommend Dynamic Ads to achieve better performance.
Facebook is the biggest business platform that provides sophisticated goals to retail marketers to reach the largest audiences. Millions of users make use of this social platform so it has become the hot favorite for marketers for product promotion. Retail marketers use Facebook for the launch of newer products, new discounted offers, and ecommerce SEO. In totality, Facebook has taken the forefront in the Social Media Marketing Concept. Retailers can use many Retail Ad Types for marketing their products and services.
Here are some of the top Facebook Ad Types for present-day retail marketing:
Get Famous with Canvas Ads
This kind of Ads helps in website conversion and brand awareness. It helps the users to get a closer view of the Retailer’s Ads while zooming, tilting, or switching the ads. This helps in getting more information about the products. It arouses a sense of excitement as soon as the customers come across Canvas Ads as this fascinates and appeals to them.
Reach to Maximum Users with Newsfeed Ads
The Page Post Link or the Newsfeed Ads are in trend in the present times. The display pictures in the links posted by the retailers are large enough to catch the user’s attention. This is best for promoting one’s external website via posting external links. The retailers can post the link description and the text in order to explain the product offer in a better way.
Choose Visually Attractive Carousel Ads
The Carousel Ads helps in creating Brand Awareness and generate clicks for the retailer's website. This is helpful in advertising multiple products and services. One can take the help of ecommerce solution providers to create visually attractive and interactive ads for the users. These Facebook Ads are mobile friendly as they create better conversion rates. The design for this Ad type includes 90 text characters, 40 headline characters, images with minimum text, and 20 link description characters.
Fetching Contact Information for Lead Ads
Facebook Lead Ads are generating more leads for retailers than the tedious landing pages of the website. The Subscribe button beside the link of the Ad helps the users to submit their personal information. This is mobile friendly so people can register via their mobile devices too. The signing up by the customers automatically submits the information to the Retailers and helps in lead generation. Facebook users can sign up for the company’s newsletters, estimated prices, follow up by the company, etc. which helps marketers to perform SEO for eCommerce and expand their business.
Touch Point or Traffic Generation Facebook Ads
The goal of this Ad is to retargets and drives more customers to the retailer’s website. This comes under traffic generation or the initial touch point ads. Even it covers the new users who have come across the company’s promotional offers for the first time. This type of Ad may cost more per-click but could be lower click-through-rate for conversion. However, the cost factor decreases with the help of graphical searches, audiences, user insight, and A/B tests for counting the performance.
In Nutshell
These Top Facebook Ad Types along with other options like Dynamic Ads, Domain Ads, Video Ads, Collection Ads, and Offer Ads attract a larger user audience. Retail marketers can take the ecommerce solutions from eStore Factory to increase their conversion rate and multi-channel e-commerce support. This will help in making a large amount of profit. However, most Ad experts recommend Dynamic Ads to achieve better performance.