Emerging Amazon Seller Sees A $200K PPC Revenue Increase With 10% Decrease In ACOS

Stephen, an emerging Amazon seller from Tools and Home Improvement category, wanted an experienced team of Amazon consultants who can streamline his PPC operations. With the portfolio of 1800+ SKUs, the company sells a wide variety of wires and cables, including indoor housing wires, outdoor burial wires and extension wire cords. The Amazon arm was the bulk of his business and the monthly revenue was about 120K. Within just five months of handling the project, Stephen saw a considerable increase in PPC sales with a never-seen-before ACOS.

Challenge:

The company was selling 1845 highly-competitive, active SKUs. The challenge was to make sure each and every SKU gets required attention and exposure. Plus, we didn’t automate any part of our PPC management process; everything from keyword research to bid optimization was done by leveraging human intelligence and not via AI or tools.

Actions:

• Analyzing market dynamics and shopper’s demand for some of the top-selling ASINs

• Identifying the products which were not receiving optimal exposure

• Creation of various sponsored product campaigns as well as optimization of existing low-performing campaigns

• As a part of the process, we also helped Stephen identify impactful keywords that are driving sales

• Making dedicated campaigns with top-selling keywords, low ACOS keywords, keywords with ACOS that should be optimized

• Negative keyword harvesting to keep a tap on ACOS

Results:

• Between December to May, the company experienced a 38% increase in sales from $124,555 to $301,698

• With regards to PPC sales, the company saw a jump from $38,514 to $101,194

• Despite the commendable increase in PPC sales, the ACOS decreased from 25% to 16%

Previous sales numbers:

MonthPPC Sales ($)PPC ACoS (%)PPC Spend ($)Total Orders ReceivedTotal SalesDecember 2019$38,514.4725%$7295.071589$124555.10

Current sales numbers:

MonthPPC Sales ($)PPC ACoS (%)PPC Spend ($)Total Orders ReceivedTotal SalesMay 2020$101,19416.09%$7295.074840$301,698.89

Before:

After:

Now It’s Your Turn To Get Great Results:

Stephen says eStore Factory has lived up to its promise and expectations. Designed to fuel discoverability and conversions, our advertising optimization services brought about wonderful results. The sales dramatically increased while the ACOS was still under control (and even reduced). The best part was that he could have a set-it-and-forget-it attitude with us, granting him increased control over their brand’s bigger picture.