Are you using ChatGPT to create Amazon listing content? Here’s what you should know

TL;DR

• AI tools like ChatGPT can save Amazon sellers time on tasks like writing descriptions and researching keywords.

• It can’t replace human creativity and decision-making—your expertise is still key.

• ChatGPT is helpful for generating ideas and drafts, but you must review and refine the content to match your brand’s tone.

• It’s not perfect for complex or technical details, and it can sometimes produce generic or repetitive content.

• Use ChatGPT for brainstorming, idea generation, and basic tasks, but don’t rely on it for full listings or strategic decisions.

• Be mindful of Amazon’s rules and guidelines, as AI-generated content might overlook restrictions or nuances.

If anyone says that ChatGPT or AI isn't useful, chances are they’re just not being honest. No matter how they spin it, AI is incredibly resourceful and something every Amazon seller should be using. We’re an Amazon agency, and frankly, AI could probably handle a lot of the work we do—but we’re still 100% on board with saying, "Yes, AI is a game-changer for Amazon sellers."

That said, we’re not saying AI should replace human work. No, no, no one’s taking over your job just yet. The human brain? Still top-tier, and for good reason!

Quick guide

• Let’s do a quick fact check

• Is it okay to use ChatGPT to create Amazon listing content?

• Things to keep in mind

• How else can Amazon sellers use ChatGPT?

Let’s do a quick fact check

Fact: ChatGPT can’t replace the human brain.

Also fact: But it’s still really helpful for tasks like writing product descriptions, creating ad text, and even optimizing listings.

Myth: ChatGPT will replace all your Amazon listing work.

Fact: ChatGPT can save you hours on research and content creation.

Also fact: But it can’t handle the strategy or decisions you need to make as a seller.

Myth: AI will handle all your Amazon business decisions.

Fact: ChatGPT can write product descriptions in seconds.

Also fact: It won’t give you the exact creative spark that comes from your expertise.

Myth: AI can write perfect descriptions every time.

Fact: ChatGPT helps streamline your workflow.

Also fact: It doesn’t have the ability to understand your brand’s voice as well as you do.

Myth: ChatGPT will handle your Amazon marketing without any effort from you.

ChatGPT pros

• Great for generating product descriptions and titles.

• Helps with keyword research and product listing ideas.

• Can write basic ad copy for campaigns.

• Helps create bullet points and features for product listings.

• Can quickly draft product reviews (for inspiration or feedback).

ChatGPT cons

• Can't create original insights or new research.

• Struggles with maintaining brand tone and voice.

• Can produce vague or repetitive content.

• Not great at handling complex product features or technical details.

• Sometimes delivers generic or inaccurate information.

Is it okay to use ChatGPT to create Amazon listing content?

Yes, absolutely!

It’s 2024, people—AI is everywhere. More and more sellers (and even agencies like us) are leveraging the power of tools like ChatGPT for Amazon SEO optimization. Honestly, I don’t see anything wrong with it. If you’re not using it yet, you’re missing out!

But ChatGPT is great for generating ideas, drafting descriptions, or even coming up with product titles. But you don’t want to rely on it completely. 

I’m all for using AI to kickstart things—whether it's inspiring me or helping to organize my thoughts. But, don’t forget the key part: proofreading and editing. ChatGPT might give you a solid starting point, but it can still be a bit too “robotic” at times. It pulls from lots of sources, so it might not always match your brand’s tone. That's why you need to go through and make sure it sounds like you.

Use ChatGPT, but don’t let it do all the heavy lifting. If you don’t take the time to review and adjust the output, you’re likely to get content that reads like a textbook—informative but dull, or even worse, robotic. If you want to create standout listings, make sure they speak your brand’s language. Personalize it, add your flair, and make sure your customers feel the human touch.

Let’s say you’re trying to cook a new recipe. You’ve got all the ingredients laid out, but if you don’t know how to put them together, it’s just a pile of food waiting to happen. ChatGPT is your recipe card—it gives you the framework. But you’re the chef, and you need to decide how to add your unique flavor.

Things to keep in mind

1) Avoid generic prompts – be specific!

If you ask ChatGPT for a "product description," it’ll give you something basic. But if you ask it to create a description based on your target audience, it’ll be far more relevant. Tell it who your product is for, what their pain points are, and what problem your product solves. You’re not just selling a product, you’re selling a solution to someone’s problem. Make sure your prompt is as detailed as possible.

2) Don’t ask ChatGPT to do everything at once

Don't ask ChatGPT to write your entire product listing (bullets and description) in one go. Start by having it create bullet points, then ask it to expand those into a full description. If you’re asking it to generate bullets, specify what should go into each one. For example, “List key features,” “Describe the material,” or “Explain the benefits of using this product.” ChatGPT is great for gathering info quickly, but don’t let it take over the whole process! You're the one who has the final say in organizing and structuring the content.

3) Skip the cheesy “you’re the best writer in the world” prompts

Some people suggest telling ChatGPT “Imagine you’re the world’s best copywriter,” but honestly, it’s kind of a trap. When you do that, you’ll get a bunch of generic, flowery language. Instead, just ask it to write in a casual, conversational tone. For example, you can prompt it with, “Write this product description in a friendly, approachable tone.” This way, you get something more natural that fits your style.

4) Don’t use title case in headlines

I know it’s tempting to capitalize every word in your Amazon listing title to make it stand out, but it can look hard to read. Instead, stick to sentence case. Something like “Portable solar power bank with 10,000mAh capacity” works much better. If you’re feeling lazy (or just don’t want to bother), ask ChatGPT to “create a product title in sentence case.”

5) Nail your tone of voice

Your brand has a personality, right? If you’re selling eco-friendly water bottles, your tone might be laid-back and positive. If you’re selling high-end tech gadgets, your tone might be sleek and sophisticated. ChatGPT can try to match your tone, but it’s not always spot on. You need to guide it. For instance, say, “Write this product description in a fun, upbeat voice,” or “Keep this description formal and professional.” That way, it feels like your brand, not like a generic AI creation.

6) Watch out for overused words

ChatGPT is like that one friend who uses the same five phrases over and over again. "Unlock potential," "transform your life," and "take your grilling game to the next level" are all things you’ll probably see. It’s great for a first draft, but be careful about overused phrases. These can make your listing feel like it’s been copied straight from an AI template. Try to replace these with specific, tangible benefits instead. Focus on what makes your product stand out and how it helps your customer.

7) Double-check for outdated information

ChatGPT’s knowledge cut-off date is September 2021, which means it’s not up-to-date with recent product trends, customer behavior shifts, or Amazon’s new policies. If you’re using it for stats or claims, make sure you verify the numbers. For example, if you ask ChatGPT for sales trends, go to Google or Amazon’s Seller Central for real-time data. It’s good for content creation, but not for keeping up with the latest updates.

8) Skip the “Here at [Company Name]” phrase

ChatGPT loves starting content with “Here at [Company Name], we’re proud to offer…” but that’s a bit redundant when the reader is already on your product page or website! You want the focus to be on what you’re offering, not a generic intro. Stick to getting straight to the point and telling the customer why they should care.

9) Check for generic descriptions

Look, ChatGPT is good, but it can sound too much like everything else out there if you don’t customize it. Product descriptions can feel generic if you're just feeding it a simple prompt. For example, if you’re selling a toy, don’t just ask for a "fun description." Ask it to highlight features that set your product apart—like “safety features,” “eco-friendly materials,” or “perfect for kids ages 3-6.” You’ll get a much more relevant and personalized result.

10) Use it for idea generation, not for writing your entire listing

This might be an obvious one, but worth saying again: ChatGPT can be a great starting point. Use it for coming up with new product ideas, creating a list of features, or drafting a few sentences. Don’t expect it to write the whole listing or product page. That should still be your job, using your expertise and knowledge of your audience to polish and refine what ChatGPT gives you. You can also hire Amazon product listing optimization services for this.

11) Keep your descriptions customer-centric

You want your product to sound awesome but don’t forget about your customer. ChatGPT can sometimes focus too much on describing the product and not enough on the customer’s experience. Instead of just saying, “This mug is microwave-safe,” try framing it in a way that’s all about the customer: “Enjoy your favorite beverages without worrying about spills, thanks to this microwave-safe mug.” It’s a subtle shift, but it makes a big difference in how the customer connects with your product.

12) Be specific with features

ChatGPT is awesome at summarizing information, but sometimes it leaves out important details. If you're creating bullet points for your listing, don’t just ask for “key features.” Instead, say things like, “List 5 benefits of this product with specific details.” For example, if it’s a kitchen blender, ask it to mention the motor power, blade material, and the number of speed settings. The more specific you are, the better the result you’ll get.

13) Keep it short and punchy

Amazon shoppers are in a rush. They don’t want to read a novel. ChatGPT is great for providing the basics, but remember: concise is key. Ask it to give you short, clear sentences that get to the point. For example, instead of “This premium kitchen knife is crafted from the finest stainless steel and offers exceptional sharpness and durability, making it a must-have for any cooking enthusiast,” try: “This premium stainless steel knife stays sharp and cuts through anything with ease.”

How else can Amazon sellers use ChatGPT?

ChatGPT can analyze reviews

You can feed ChatGPT a batch of product reviews (yours or a competitor's) and it will tell you exactly what people like and what they don’t. No more sifting through endless feedback yourself.

• How to use it: Paste your reviews into ChatGPT and ask it to summarize the recurring issues or common positives. Want to create content that targets these common problems? Easy. ChatGPT will generate product descriptions, bullet points, and ad copy around those pain points to make your listings more persuasive.

• Example prompt: "I’m getting reviews like ‘The charger stopped working after a week’—what can I do to highlight the quality of the product and address these concerns in my product description?"

ChatGPT can list multiple uses for your product

If you’ve got a product with a ton of potential uses, ChatGPT can list them all out for you. No need to sit and brainstorm different use cases for hours.

• How to use it: Just provide ChatGPT with the basic features of your product, and ask it to generate creative ways customers might use it in everyday life. This is especially useful for products like kitchen gadgets, tech devices, or multi-functional tools.

• Example prompt: "List all the possible ways someone could use a multi-purpose kitchen blender." ChatGPT might say: “1. Make smoothies. 2. Grind coffee beans. 3. Whip up pancake batter. 4. Blend soups. 5. Chop ice for cocktails.”

ChatGPT can identify the target audience

ChatGPT can help you figure out who you should be targeting based on your product’s features and potential uses.

• How to use it: Give ChatGPT a few details about your product (like the type, features, and benefits), and ask it to describe the ideal customer. It’ll help you refine your audience, whether you’re targeting young professionals or eco-conscious parents.

• Example prompt: "Who would be the ideal customer for a portable solar power bank?" ChatGPT might respond with: “Busy professionals, tech-savvy travelers, and outdoor enthusiasts looking for sustainable power solutions.”

ChatGPT can reply to customer questions

ChatGPT can draft responses to frequently asked questions or customer inquiries. If you’re overwhelmed with customer queries, this is a lifesaver.

• How to use it: Paste the customer’s question into ChatGPT, and ask it to generate a clear, friendly response. You’ll still need to personalize it based on your product, but it’ll save you from typing out the same answers over and over.

• Example prompt: "How do I respond to a customer asking if the power bank is compatible with their iPhone?" ChatGPT might say: "Yes, our power bank is fully compatible with all iPhones. Simply connect your device with the included cable, and you’re good to go!”

ChatGPT can create product instructions and guides

Forget the hassle of writing step-by-step product guides from scratch. ChatGPT can create clear, concise instructions for any product.

• How to use it: Provide ChatGPT with your product’s key steps and features, and it’ll generate an easy-to-follow guide. It’s especially useful for complex products, like tech gadgets, or anything that requires assembly.

• Example prompt: "Write a user manual for a portable coffee maker that explains how to set it up and clean it." ChatGPT might say: “1. Attach the water tank to the base. 2. Add your favorite coffee grounds to the filter. 3. Press the brew button and wait for the magic to happen. To clean, rinse the filter and wipe down the machine with a damp cloth.”

ChatGPT can suggest product bundling ideas

ChatGPT can help you come up with complementary products to bundle together for upselling. Great for increasing average order value!

• How to use it: Tell ChatGPT about your product and ask for ideas for complementary items. It can even help you write the copy to sell the bundle.

• Example prompt: "What would go well with my stainless steel water bottle for a bundle?” ChatGPT might say: "A reusable coffee cup, a set of protein bars, or a backpack cooler would be perfect for a health-conscious bundle.”

ChatGPT can make ad copy

Writing compelling ads that get clicks is hard. ChatGPT makes it easy by crafting punchy ad copy that concisely highlights your product’s benefits.

• How to use it: Give ChatGPT a few details about your product, its key benefits, and who you're targeting, and it will generate a snappy ad. You’ll still want to tweak it, but it’s a great place to start.

• Example prompt: "Write an ad for a noise-canceling headphone that appeals to busy commuters." ChatGPT might say: “Escape the noise. Tune into what matters. Our noise-canceling headphones let you focus, relax, and enjoy the ride—whether you’re on a train or in the office.”

ChatGPT can create a content calendar for social media promotion

If you're lost when it comes to planning your social media content, ChatGPT can help. You tell it the type of product, and it’ll generate post ideas, captions, and even promotional strategies.

• How to use it: Input your product details and your promotion goals, and let ChatGPT generate a full month of content for you—complete with daily post ideas, captions, and tips on the best times to post.

• Example prompt: "Create a 30-day social media calendar for my new smartwatch launch, with daily post ideas and catchy captions."

ChatGPT can suggest pricing strategies

Determining the right price is tough, but ChatGPT can help you figure it out by analyzing competitor prices, product quality, and market trends.

• How to use it: Share the details of your product and your competitors’ pricing, and ask ChatGPT for suggestions on setting a competitive but profitable price.

• Example prompt: "What price should I set for my Bluetooth speaker if similar models are priced at $30–$50?" ChatGPT might say: “Price it at $39.99 to stay competitive while positioning it as a value option with superior sound quality.”

ChatGPT can do competitor analysis

ChatGPT can analyze competitors' listings, reviews, and marketing tactics to help you refine your strategy.

• How to use it: Provide competitor product details or paste in some of their reviews, and ask ChatGPT for insights on what they’re doing right (or wrong). You can use this information to tweak your listings and improve your marketing.

• Example prompt: "What can I learn from competitor X's product reviews that I can use to improve my product listing?" ChatGPT might say: “Customers love that competitor X offers a lifetime warranty, but they’re complaining about slow shipping. Consider offering free, fast shipping and promoting your warranty in your listing.”

See you next week!

So, to answer the burning question that every Amazon seller has: can Amazon sellers use ChatGPT for Amazon listing content? Yes, you can! 

But only if you’re an Amazon expert who knows all the ins and outs of Amazon’s rules (like the gazillion restrictions they have). If ChatGPT accidentally uses phrases like "antibacterial" for a cleaning spray, well, that could lead to a suspension. Or, if the title goes over 200 characters (because ChatGPT doesn’t always pay attention to that), you could be in trouble.

If you know Amazon’s rules like the back of your hand, go ahead and let ChatGPT help with the content. But, if you’re unsure about the details, don’t worry! Our Amazon consultants have got your back and can make sure everything’s compliant.

Related blog posts:

• How and when to re-optimize your Amazon listing?

• Turn your Amazon listings into conversion machines with these proven techniques

• 13 Amazon listing optimization hacks to learn from (+ Examples)