Amazon FBA Calendar 2021 - Key Dates For Amazon FBA Sellers

Our FBA calendar is a handy resource every Amazon seller should have. It contains holidays, important events, inventory deadlines as well as links to resources that can help you prep for tentpole events like Prime Day, Thanksgiving, Black Friday, etc. Bookmark this page and return here every month to plan your promotions and key events months! With this resource, you’ll always know when to send in inventory for Prime Day, when to begin Black Friday promotions, when to check your IPI score, and much more. By staying organized and taking proactive actions, you can get an edge over your competitors and make your Amazon selling journey greener.

January

January 01 – New Year

Things to do:

• Get set for holiday returns and sales slump.

Related blog: 6 Tips To Overcome Post Holiday Sales Slump

February

February 12 – Chinese New Year
February 14 – Valentine’s Day
February 15 – President’s Day

Things to do:

• Time to check your IPI Score

• Prepare and launch for Valentines' Day sales

• Prepare for St. Patrick’s Day, Easter, and spring promotions.

Related blog: Preparing For Valentine’s Day

March

March 17 – St. Patrick’s Day
March 20 – Spring begins
March 29 – Prime Exclusive Discount sourcing begins on this day and ends 2 weeks prior to the event.

Things to do:

• Launch spring and St. Patrick’s Day promotions

• Prepare for Easter

• Time to prep for Prime Day

April

April 12 – Easter Sunday
April 15 – US tax day
April 16 – Deadline to submit Lightning Deals in the USA, Canada & Mexico
April 16 – Prime Member Promotions end in the USA, Canada & Mexico
April 23 - Prime Member Promotions end in the UK, Germany, France, Italy, Spain, Japan, India & Australia
April 23 - Deadline to submit Lightning Deals in the UK, Germany, France, Italy, Spain, Japan, India & Australia

Things to do:

• Launch Mother’s Day and Father’s Day promotions.

• Start optimizing listing for Prime Day

May

May 1-5 – Labor Day (China)
May 4-6 – Sellers Summit (conference)
May 10 – Mother’s Day
May 28 – Deadline to submit coupons in USA, Canada, Mexico, UK, Germany, France, Italy, Spain, Japan, India & Australia
May 31 – US Memorial Day
May 30 to June 13 – FBA inventory cut-off date for sellers. Your inventory should arrive at fulfilment centres by this date to ensure your products are available to shoppers during Prime Day.

• May 31 – USA & Canada

• June 1 – Australia & Mexico

• June 6 - UK, Germany, France, Italy, Spain, the Netherlands & Turkey

• June 7 – the UAE and the kingdom of Saudi Arabia

• June 12 - Japan

Things to do:

• Time to check your IPI

• Plan Prime Day promotions

• Launch summer sale

June

June 9-10 – White Label Expo (We’re going. See you there!)
June 20 – Father’s Day
June 21 – Summer begins

Things to do:

• Launch Father’s Day and summer sale

• Last minute preparation for Prime Day

July

July 4 – U.S. Independence Day
July 13 – Prosper Show
July 16-18 – Seller Con (conference)TBD – Prime Day

Things to do:

• Review the results of Prime Day and see what could have been improved

• Launch back to school promotions

August

Back-to-school and the start of the autumn shopping season

Things to do:

• Time to check your IPI

September

September 1-3 – Amazon Accelerate
September 6 – Labor Day
September 22 – Fall Begins

Things to do:

• Prepare for Halloween promotions

• Submit Lightning Deals for Black Friday by mid September

• Optimize your listing for Q4

October

October 15-November 4 – Canton Fair (conference)
October 31 – Last day to order inventory before Chinese New Year
October 31 – Halloween

Things to do:

• Schedule your holiday inventory shipments well in advance

• Plan Thanksgiving, Black Friday & Cyber Monday promotions

November

November 6 – Last day to send in inventory for Black Friday & Cyber Monday
November 26 – U.S. Thanksgiving
November 27 – Black Friday
November 30 – Cyber Monday

Things to do:

• Time to check your IPI score

• Make sure inventory for Black Friday & Cyber Monday promotions are sent in before November 6

• Enjoy Thanksgiving with family ☺

Related blogs: Prepping For Prime Day & Q4

December

December 1 – Last day to get inventory to Amazon for Christmas shopping
December 10-18 – Hanukkah
December 17 – Last day to get inventory to Amazon for 2021
December 24 – Christmas Eve
December 25 – Christmas
December 26 – Boxing Day
December 31 – New Year’s Eve

Things to do:

• Make sure Inventory for Christmas shopping arrives by December 1

• Make sure the Inventory for New Year arrives by December 17

• Shop gifts for your loved ones and enjoy a hearty Christmas dinner ☺

Related blogs: Prep Your Amazon Store For Q3 & Q4