What are the Amazon Brand Story modules?

1. Brand Carousel Background Module 

This mandatory module sets the background for your brand story carousel. It’s essential to create an appealing, clutter-free background image that complements the other images in the carousel.

Specifications:

Background image size: 1464 x 625 pixels (desktop) or 463 x 625 pixels (mobile)

Headline text: Up to 30 characters

Body text: Up to 135 characters

Tip: Use a clean, visually consistent background image to maintain a professional look as images cycle through the carousel.

2. Brand ASIN & Store Showcase Module

This module allows you to link directly to your product detail pages or storefront, making it ideal for cross-selling and increasing order value. A call-to-action like “View our collection” or “Learn more about our products” can be added for a stronger impact.

Specifications:

Image size: 166 x 182 pixels

Headline text: Up to 30 characters

3. Brand Focus Image Module

The Brand Focus Image module is perfect for showcasing a single, impactful image that captures the essence of your brand, such as a team photo, product manufacturing shot, or lifestyle image that resonates with customers.

Specifications:

Image size: 362 x 453 pixels

Headline text: Up to 30 characters

4. Brand Logo & Description Module

Use this module to display your brand logo and a short description of your brand’s mission, story, or values. This section gives customers insight into your brand’s identity and principles.

Specifications:

Logo image size: 315 x 145 pixels

Body text: Up to 450 characters

5. Brand Q & A Module

This module lets you address frequently asked questions, which can help build customer trust and clarify key product or brand information. You can choose from Amazon’s pre-set questions or create custom ones.

Specifications:

Combined character limit for all questions: 750 characters