Back to Page

Amazon Brand & SEO Insights

How to upload A+ Content on Amazon?


Step 1: Access A+ Content Manager

In Seller Central, go to the Advertising tab. Select A+ Content Manager from the dropdown.

Step 2: Start creating A+ Content

Click on Start Creating A+ Content.

Step 3: Choose the content type

Select the Basic version of A+ Content for standard modules and features.

Step 4: Enter content name and language
  • Add a Content Name (include a unique identifier like SKU, ASIN, or model number for easy identification).

  • Choose the Language for your content (e.g., English, German, French).

  • Important: Ensure that the language selected matches the language of the marketplace. For example, choose German if creating content for the German marketplace. A language mismatch can lead to content rejection.

Step 5: Add modules
  • Start adding content modules by clicking + Add Module.

  • Select the modules that best suit your product content needs.

  • Tip: For detailed information on module types and specifications, refer to Understanding A+ Content Modules.

  • After adding modules, click Apply ASINs.

Step 6: Apply ASINs

Search for and select the ASIN(s) you want to associate with this A+ Content. Click Apply Content to attach the content to the ASINs.

Step 7: Review and submit

Click on Review & Submit to preview your Enhanced Brand Content (EBC). Use the Mobile View option to check how the A+ Content appears on smaller screens. If everything looks good, click Submit for Approval.

Note: The A+ Content will go through a review process, which may take up to 7 days to publish.