How to navigate the sales dashboard in Seller Central?

How to find your sales dashboard

Once you’ve logged on to your Seller Central account, scroll down to your Sales Summary section on the right side of your page. Then click on “View more of your sales statistics”.

Three main features on your sales dashboard home page

When you first arrive on your sales dashboard, you need to be aware of three main features on the page:

First, notice the menu bar on the left side of the page.

We’ll be navigating this menu bar in a minute, but for now, simply be aware that we’ll be able to see all of our sales stats under the Business Reports section of the menu bar.

Second, notice you are given a quick Sales Snapshot directly in front of you. Here you can see your orders for the day, how many units were sold, and the amount of sales revenue you’ve generated for the day.

Third, you’ll also be given a Compare Sales graph below the Sales Snapshot. This allows you to compare today’s sales with other sales days.

If you’d like to remove one of the comparison graph lines, simply uncheck the box next to that sales day. The graph will now show only the selected statistics.

Your Compare Sales graph allows you the ability to track sales trends and make simple comparisons. If you notice your sales are slow today, you can quickly see if your sales were slow on the same day last week or last year.

The menu on the left side provides you access to lots of different sales statistics. You might be a little overwhelmed when you try to make a distinction between all the different report options, but it’s not as complicated as it seems.

The menu offers you three ways to arrange your statistics: By Date, By ASIN, and Other. Since we’re assuming you only have one product, for now, we’ll focus on the “By Date” section.

The three report options under “By Date” all offer various statistics arranged into columns. For instance, if you click on “Detail Page Sales and Traffic”, you’ll be given this information:

The data offered in this report focuses on your sales and your page traffic. However, on any of these report pages, you can customize the data you want to see. Simply hover your mouse over the right side of the screen, and a Columns customization box will appear.

Now you can simply check or uncheck the data columns you want to see, and your report will automatically reload and update.

By default, the graph at the top of my page is set to show my “Page Views” for the last 30 days, but you can also customize the graph to chart other data or different time periods.

Removing or adding data to your graph

To remove an item from your graph, simply click on the “x” next to the statistic name at the top of the chart.

To add data to your graph, click on the column header name and choose “Add To Graph”.

If you’re not sure what the data in a specific column is referencing, you can easily click on the column header name and choose “What’s this?” A simple description will appear.

You can add multiple data columns to your graph, and each column will be distinguished by a different colored line.

Changing the date range on the graph

By default, the columns and the graph will show you stats for the last 30 days, but this is also customizable. To change the date range on your stats or chart, you have four different options.

First, you can choose from the “View” tabs above the left corner of the data table (next to the word “View”).

Here you can choose to see data by day, by week, or by month. Whenever you make a selection, the graph and report will automatically update.

Second, you can also change the date range by choosing from the “Zoom” tabs near the top right side of the data table.

Here, you can choose to arrange data by 7D (last 7 days), 1M (1 month), 3M (months), 6M (6 months), 1Y (1 year), or 2Y (2 years). Again, the graph and report will automatically update when you make your selection.

Third, you can select a specific date range by choosing from the “From” and “To” options at the far right corner of the data table (next to the Zoom tabs). When you click on the “From” or “To” options, a calendar will appear, allowing you to make a selection:

Once you’ve chosen a “From” and “To” date, your data table and graph will automatically update.

And yet, if you are somehow not content with those three methods of changing the date range, there is a fourth way. Simply drag the slider above the “To” and “From” section to the date range you wish to see.

By customizing the graph to include specific data and date range, you can get a clearer picture of your sales, listing traffic, seller feedback, and lots more. For instance, here’s a simple graph showing sales revenue for a three-month time period. All I had to do to create it was add the “Ordered Product Sales” column to the graph and click on the “3M” Zoom tab.

And boom! Now I can spot sales trends in the last three months that may help me track future revenue as well.

How to download your report information

If you want to pack up your statistics in a doggy bag to take back home, simply click on the “Download” button above the left corner of the data table, then choose “CSV”.

Your report will automatically begin to download and will be named “Business Report-(today’s date)”.

With this introductory guide to your sales dashboard, you’re on your way to becoming an expert Seller Central navigator, and that skill will set you apart from other sellers just “hoping” their way to the top. So start tapping into this awesome resource, generate your stats, analyze your reports, then plan your future with confidence.