How to create a Sponsored Brands campaign?

Step 1: Log into Amazon Seller Central

Go to the Advertising tab and click on Campaign Manager.

Step 2: Create a campaign

Click on the Create Campaign button, then select Sponsored Brands. You’ll have three options for your ad format:

• Product Collection: Showcase up to three products in your ad, linking to either a custom landing page or your Amazon storefront.

• Store Spotlight: Promote categories from your Amazon Store and drive traffic directly to your store page.

• Video: Create engaging, short video ads that autoplay on search result pages.

Step 3: Choose your products

Depending on the ad format you select, you’ll pick up to three products or categories to promote in your Sponsored Brand ad.

Step 4: Customize the ad

Enter your headline and brand logo, and select any additional visual elements. You’ll be able to see a preview of how your ad will look across different placements.

Step 5: Keyword selection

Sponsored Brands ads rely on manual keyword targeting. You’ll need to select keywords based on your keyword research or use Amazon’s suggested keywords. It’s recommended to focus on high-converting keywords from your existing Sponsored Products campaigns.

Step 6: Set the budget and duration

After finalizing your keyword choices, set your daily budget, choose a start date, and leave the end date optional, unless you’re running a limited-time promotion.

Step 7: Submit for review

Once your campaign is set up, Amazon will review it, typically within 72 hours. If it complies with the guidelines, it will be approved and go live.