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How to create a campaign in Amazon Attribution
Amazon Attribution allows you to measure the performance of your external marketing efforts, such as Google, Facebook, or Instagram ads, by tracking how they drive traffic and sales on Amazon. Here’s how to create a campaign:
Step 1: Access Amazon Attribution
Open the Amazon Advertising Console. From the menu, click on Measurement, and then select Amazon Attribution.
Step 2: Create a new campaign
Click the Create Campaign button to start setting up your campaign.
Step 3: Choose the campaign creation method
You’ll see two options:
Upload a file to create in bulk: If you want to create multiple campaigns and tags for platforms like Google Search, Instagram, or Facebook all at once, this is the faster option.
Create manually: For this guide, we’ll click on Create Manually to set up a single campaign.
Step 4: Add campaign name and select products
Enter a campaign name and select the Amazon products for which you’ve created ads on other platforms and want to measure their performance on Amazon.
Step 5: Enter ad campaign details
In this step, you’ll need to fill in the following information:
Ad campaign name: Name the campaign to help you track it.
Publisher: Choose the platform where your ad is running (e.g., Google Ads, Instagram, Facebook, Bing, LinkedIn).
Channel: Select the type of ad, such as Display, Email, Search, Social, or Video.
Clickthrough URL: Enter the destination URL where the ad will lead users when they click on it.
Step 6: Finalize the campaign
After filling in all the required information, click the Create button.
Step 7: Add the attribution tag to third-party ads
Once the campaign is created, an Attribution tag will be generated. Copy this tag and add it to your third-party ads (e.g., Google, Instagram). This will allow you to measure the traffic and sales generated on Amazon from your external ads.
How Amazon Attribution works
Attribution tags help track and measure traffic from third-party ads. The tag is added directly into your ads' URLs, allowing Amazon to capture data when users click on the ad, helping you measure sales and ad performance.
