How to add negative keywords in Amazon Seller Central

Step 1: Navigate to your desired campaign or ad group

Negative keywords can be applied at different levels, and their effect varies:

• Campaign level: When you add a negative keyword here, it applies to all ad groups within the campaign.

• Ad group level: When you add a negative keyword here, it only applies to that specific ad group.

Step 2: Click the Negative Keywords tab

You’ll find the Negative Keywords tab between the Placements and Campaign Settings tabs at the top of your screen.

Step 3: Select the match type

Choose either Negative Phrase or Negative Exact match type. For example, if you select "Negative Exact," only searches that exactly match your keyword will be excluded.

In the image example, "Negative Exact" has been selected for keywords like "dog collars for large dogs" and "genuine leather dog collars."

Step 4: Add your negative keywords

Enter each negative keyword on a separate line.

Step 5: Click Add Keywords and then Save

Once you’ve entered your keywords, click Add Keywords and then hit Save to apply the changes.