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Walmart & eBay

How to add an item in Walmart?


Step 1: Access the Add New Items page
  • Navigate to Items & Inventory and select Add New Items. 

  • On the Manage Items page, click Add New Item.

Step 2: Enter item name and identifier
  • Input the Item Name and Item Identifier (e.g., GTIN, ISBN, or UPC).

  • Press Enter; the system will check if the item is already listed by another seller or supplier.

  • If the item is a match: Click Yes, this is it, and required attributes will auto-populate.

  • If the item is not a match: Click Not my item. You’ll be prompted to continue the item setup manually.

Step 3: Complete item information
  • For unmatched items, complete these required fields: Item Name and Category.

  • After selecting a category, additional required fields will appear.

  • Tip: If you’re unsure about the category, refer to How to Select the Best Category for an Item.

Step 4: Fill in required content attributes
  • Complete essential details like SKU, Description, and Brand.

  • Recommended Content Attributes: Adding these fields helps customers find your items faster.

  • For best practices, see SEO Best Practices for Item Descriptions.

  • Hover over the blue circle icons to view definitions for specific fields.

Step 5: Add images and media
  • Click on the Images & Media tab.

  • Select Add Images and choose Select Image Files from the dropdown.

  • Walmart hosts uploaded images on their servers. If your images are hosted elsewhere, select Import Images by URL.

  • Set the primary image. Under the Actions column, click Set as primary to select the first image that will display on the item page and in search results.

  • Adjust image order under the Rank column. The Primary Image will not be ranked, so the second image will be #1, the third #2, etc.

Step 6: Complete general listing settings and submit the item
  • After adding images, click the Offer tab.

  • Fill in the General Listing Settings and any additional information relevant to the listing.

  • Once finished, click Submit Item.

  • Need help with Product Tax Codes? Refer to Current Sales Tax Codes for Walmart Marketplace for assistance.

Note: Ensure all required fields are completed before submitting. It may take up to 24 hours for the item to appear on Walmart.com.