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Walmart & eBay
How to add an item in Walmart?
Step 1: Access the Add New Items page
Navigate to Items & Inventory and select Add New Items.
On the Manage Items page, click Add New Item.
Step 2: Enter item name and identifier
Input the Item Name and Item Identifier (e.g., GTIN, ISBN, or UPC).
Press Enter; the system will check if the item is already listed by another seller or supplier.
If the item is a match: Click Yes, this is it, and required attributes will auto-populate.
If the item is not a match: Click Not my item. You’ll be prompted to continue the item setup manually.
Step 3: Complete item information
For unmatched items, complete these required fields: Item Name and Category.
After selecting a category, additional required fields will appear.
Tip: If you’re unsure about the category, refer to How to Select the Best Category for an Item.
Step 4: Fill in required content attributes
Complete essential details like SKU, Description, and Brand.
Recommended Content Attributes: Adding these fields helps customers find your items faster.
For best practices, see SEO Best Practices for Item Descriptions.
Hover over the blue circle icons to view definitions for specific fields.
Step 5: Add images and media
Click on the Images & Media tab.
Select Add Images and choose Select Image Files from the dropdown.
Walmart hosts uploaded images on their servers. If your images are hosted elsewhere, select Import Images by URL.
Set the primary image. Under the Actions column, click Set as primary to select the first image that will display on the item page and in search results.
Adjust image order under the Rank column. The Primary Image will not be ranked, so the second image will be #1, the third #2, etc.
Step 6: Complete general listing settings and submit the item
After adding images, click the Offer tab.
Fill in the General Listing Settings and any additional information relevant to the listing.
Once finished, click Submit Item.
Need help with Product Tax Codes? Refer to Current Sales Tax Codes for Walmart Marketplace for assistance.
Note: Ensure all required fields are completed before submitting. It may take up to 24 hours for the item to appear on Walmart.com.