How many types of ads are available on Amazon?

Here’s an overview of the ad types you can buy on Amazon based on your provided details:

1. Sponsored Products

• The most common ad type.

• Appears on search results and product detail pages.

• Uses keyword and ASIN targeting to boost visibility.

• Directs customers to the product detail page.

• You can track key metrics like clicks, CPC, spend, and ACoS (Advertising Cost of Sales).

2. Sponsored Brands (Headline Search Ads)

• Showcase three products in search results or on product detail pages.

• Uses keyword and product ASIN targeting.

• Perfect for promoting brand awareness and multiple products in one ad.

• Ads appear above, below, and alongside search results.

3. Sponsored Display 

• Improve product visibility and focus on cross-selling or upselling.

• Target audiences based on product interest, much like Google display ads.

• Ads can appear on product detail pages, customer review pages, and even in Amazon emails (e.g., abandoned cart emails).

4. Sponsored Brands ad for Stores

• Designed to promote your entire Amazon store page.

• Ideal for high-profile sellers with an established Amazon store.

• Ads can showcase your store and top products at the top of search results.

5. Sponsored Brands Video ads

• Works similarly to display ads but uses video content instead.

• Can be highly engaging, though often underutilized.

• Appears in prominent positions and can drive high conversion rates.

• These options provide sellers with a variety of ways to target audiences, increase visibility, and promote products or brands within Amazon’s marketplace.