Level up your advertising efforts with Amazon DSP ads
Amazon DSP (demand-side platform) allows business owners to automatically buy display, video, and audio ads across a variety of channels both on and off Amazon. DSP facilitates buying and selling of ads with programmatic advertising, but the best value addition for brands is to get access to Amazon’s gigantic consumer data. Every single search, click or purchase or review by a shopper is tracked by Amazon. This data helps in choosing the right ads and conveying a powerful brand message that gets your target audiences to pay attention.
As an Amazon advertising agency, we will help you gain full advantage of Amazon DSP by optimizing your campaigns and managing your budget effectively. Our experts will create an appropriate targeting strategy to get better engagement for your Amazon DSP ads, resulting in improved conversions and increased sales.
Static display ads
We create static display ads featuring an image and a call-to-action. These ads redirect shoppers to an Amazon product listing, Amazon brand store, or your website, helping to drive traffic and sales.
Dynamic ads
Our dynamic ads automatically optimize their content based on the targeted audience’s preferences and interests. These ads can only direct customers to the Amazon product listing page, ensuring highly relevant and engaging content.
Audio ads
We produce Amazon audio ads, similar to radio commercials, lasting ten to thirty seconds. These ads are perfect for promoting brand awareness, powering marketing campaigns, or launching new products.
Video ads
We create video ads that are displayed both on and off Amazon. These ads direct customers to your product page or your business website, providing a dynamic and engaging way to showcase your products.
Over-the-Top (OTT) ads
Our OTT ads are full-screen video ads similar to television commercials. These non-clickable ads aim to create awareness and entice shoppers to take action.
Audience targeting
Amazon DSP offers deep insights into shopper’s buying behavior and intent. We utilize various targeting strategies such as behavioral, lifestyle, contextual, remarketing, audience lookalike, and advertiser audiences to ensure your ads reach the right customers.
Comprehensive reporting
We use data provided by Amazon DSP to track how off-Amazon ads convert into Amazon sales. Our experts provide in-depth reporting and effective optimization to ensure a better return on investment.
FAQS
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